Transavia
Business Profile
Core Value Proposition
Transavia provides affordable flights to over 100 European destinations, plus holiday packages via Transavia Holidays, with a mobile app for easy travel management.
Target Customer
Travelers seeking affordable, direct European flights and optional flight + hotel packages; users who want online check-in, easy booking management, and mobile access to travel details.
Key Differentiator
Smart-pakket offering (cabin bag, seat choice, priority boarding, and extra Flying Blue Miles), 15 kg baggage included on package holidays, no booking fees, direct flights, and integrated flight + hotel options through Transavia Holidays.
Implementation Timeline
Not specified in the content
Pain Points
- 1High cost or complexity of finding affordable European flights
- 2Managing flight bookings, changes, and add-ons (baggage, seats, etc.)
- 3Separating flight and hotel bookings or needing a bundled flight + hotel solution
Key Features
- 1Direct flights to multiple European destinations
- 2Book flight and holidays in one purchase (Transavia Holidays)
- 3Smart-pakket: cabin baggage, seat selection, priority boarding, and extra Flying Blue Miles
- 415 kg checked baggage on package holidays with Transavia flights
- 5Online check-in, flight status, seat reservation, hold luggage, and easy booking management
- 6Transavia app for boarding passes and travel updates
Target Customer Industries
Decision Makers
- 1Chief Commercial Officer (CCO)
- 2Head of Digital / Digital Transformation Lead
- 3Marketing Manager
- 4Pricing Manager
- 5Product Manager
Client Results
- 1Increased bookings and holiday package sales
- 2Enhanced customer experience through online tools and app
- 3Stronger loyalty engagement via Flying Blue Miles
Competitive Advantages
- 1Direct flights with transparent pricing
- 2No booking fees on some offers
- 3Bundled flight + hotel options (Transavia Holidays)
- 4Smart-pakket adds convenience and loyalty value
- 515 kg baggage included on package holidays
Key Benefits
Additional Product Information
Product Description
Transavia is a European low-cost airline offering affordable direct flights to 100+ destinations, plus holiday packages through Transavia Holidays, with an accompanying app and digital travel management features.
Target Market
Consumers planning European travel, including those interested in flight-only or flight + hotel packages
Unique Value Proposition
Affordable European travel with optional bundled holidays, enhanced by Smart-pakket features, loyalty miles, and a user-friendly mobile app for seamless booking and travel management.
Technical Requirements
Not specified in the content
Pricing Model
Prices shown are starting prices for a one-way ticket per person, excluding surcharges; prices may vary with fare availability. No booking fees are advertised for some offers. Some packages include 15 kg baggage per person.
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