Transavia

Business Profile

Core Value Proposition

Transavia provides affordable flights to over 100 European destinations, plus holiday packages via Transavia Holidays, with a mobile app for easy travel management.

Target Customer

Travelers seeking affordable, direct European flights and optional flight + hotel packages; users who want online check-in, easy booking management, and mobile access to travel details.

Key Differentiator

Smart-pakket offering (cabin bag, seat choice, priority boarding, and extra Flying Blue Miles), 15 kg baggage included on package holidays, no booking fees, direct flights, and integrated flight + hotel options through Transavia Holidays.

Implementation Timeline

Not specified in the content

Pain Points

1High cost or complexity of finding affordable European flights
2Managing flight bookings, changes, and add-ons (baggage, seats, etc.)
3Separating flight and hotel bookings or needing a bundled flight + hotel solution

Key Features

1Direct flights to multiple European destinations
2Book flight and holidays in one purchase (Transavia Holidays)
3Smart-pakket: cabin baggage, seat selection, priority boarding, and extra Flying Blue Miles
415 kg checked baggage on package holidays with Transavia flights
5Online check-in, flight status, seat reservation, hold luggage, and easy booking management
6Transavia app for boarding passes and travel updates

Target Customer Industries

Decision Makers

1Chief Commercial Officer (CCO)
2Head of Digital / Digital Transformation Lead
3Marketing Manager
4Pricing Manager
5Product Manager

Client Results

1Increased bookings and holiday package sales
2Enhanced customer experience through online tools and app
3Stronger loyalty engagement via Flying Blue Miles

Competitive Advantages

1Direct flights with transparent pricing
2No booking fees on some offers
3Bundled flight + hotel options (Transavia Holidays)
4Smart-pakket adds convenience and loyalty value
515 kg baggage included on package holidays

Key Benefits

1Low fares to numerous European destinations

2Bundle options (flight + hotel) with included baggage on package holidays

3Flexible travel options (exchange guarantees, easy rebooking via online tools)

4Convenient digital experience via online check-in and Transavia app

Additional Product Information

Product Description

Transavia is a European low-cost airline offering affordable direct flights to 100+ destinations, plus holiday packages through Transavia Holidays, with an accompanying app and digital travel management features.

Target Market

Consumers planning European travel, including those interested in flight-only or flight + hotel packages

Unique Value Proposition

Affordable European travel with optional bundled holidays, enhanced by Smart-pakket features, loyalty miles, and a user-friendly mobile app for seamless booking and travel management.

Technical Requirements

Not specified in the content

Pricing Model

Prices shown are starting prices for a one-way ticket per person, excluding surcharges; prices may vary with fare availability. No booking fees are advertised for some offers. Some packages include 15 kg baggage per person.

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