University of Mary Washington

Business Profile

Core Value Proposition

University of Mary Washington provides a public liberal arts undergraduate experience with 100+ majors and minors, offering multiple pathways to personal and professional fulfillment and a focus on research, internships, and real-world impact.

Target Customer

Prospective undergraduate students and transfers; adult learners through Continuing and Professional Studies; families; current students seeking information on admissions, majors, and campus life.

Key Differentiator

Multiple pathways to fulfillment within a top-ranked public liberal arts college, with a strong emphasis on student-driven inquiry, affordability, internships (including Captiol Hill/Federal policy experiences), and undergraduate research opportunities; recognized for value and quality by multiple rankings.

Implementation Timeline

Not explicitly specified in the content; typical program durations are not detailed. Notable programs mentioned include undergraduate majors/minors and RN-to-BSN, continuing studies, and internship opportunities.

Pain Points

1Need for an affordable, high-quality liberal arts education with strong earning potential (Money Magazine recognition; Washington Monthly ranking; U.S. News top 10 public liberal arts college).
2Desire for flexible degree pathways and diverse opportunities (noting quotes like 'It’s not one path; it’s multiple paths.').
3Interest in hands-on experiences such as internships and research (e.g., Capitol Hill internship opportunities and emphasis on learning through research).

Key Features

1100+ majors and minors available.
2Nursing RN-to-BSN Program.
3Continuing and Professional Studies option.
4Opportunities for internships and experiential learning (e.g., Capitol Hill federal policy work).
5Undergraduate research emphasis and Washington Scholar programs.

Target Customer Industries

Decision Makers

1Chief Diversity Officer
2Executive-in-Residence
32024 SGA President
42025 Honor Council President
5Washington Scholar

Client Results

1Recognized as a top 10 public liberal arts college by U.S. News & World Report.
2Acknowledged for affordability and future earning potential by Money Magazine.
3Students engage in internships (e.g., Capitol Hill) and pursue undergraduate research, reflecting experiential learning outcomes.

Competitive Advantages

1Strong value and affordability among liberal arts colleges.
2Multiple pathways for degree completion and fulfillment.
3Robust internship opportunities (including government/public policy exposure) and emphasis on undergraduate research.
4Broad range of majors/minors (100+), plus professional programs (RN-to-BSN) and continuing education.

Key Benefits

1100+ majors and minors to choose from

2Affordability and demonstrated value in multiple rankings

3Internship opportunities (including Capitol Hill / federal policy exposure)

4Undergraduate research opportunities and immersive programs

5Nursing RN-to-BSN and Continuing & Professional Studies options

Case Studies & Success Stories

Jaylyn Long – 2024 SGA President; biomedical sciences major with African American studies minor

Case #1

Highlights the university’s support for diverse academic paths and leadership opportunities, illustrating a flexible, student-centered environment.

Adam McAninley – 2025 Honor Council President; Washington Scholar; environmental science and political science double major; law and philosophy minor

Case #2

Showcases engagement with public policy and cross-disciplinary study, including internship relevance to federal policy (Capitol Hill).

Ally Fletcher – Class of 2025; biomedical sciences major with neuroscience minor

Case #3

Emphasizes hands-on research as a learning process and the value placed on inquiry-based education.

Additional Product Information

Product Description

Public liberal arts university in Fredericksburg, Virginia, offering 100+ majors/minors, nursing and professional programs, continuing studies, and extensive opportunities for internships, study abroad, and undergraduate research.

Target Market

Prospective undergraduate and transfer students, adult learners seeking professional education, and families evaluating higher education options.

Unique Value Proposition

A highly regarded, affordable liberal arts education with multiple degree pathways, strong experiential learning (internships and research), and programs designed to connect students to real-world opportunities (including government/public policy exposure and Washington-influenced experiences).

Technical Requirements

Not specified in the provided content.

Pricing Model

Not specified in the provided content; tuition/financial aid information is indicated as a category but no pricing details are provided.

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