University of Michigan News
Business Profile
Core Value Proposition
University of Michigan News provides timely, research-driven news and insights from the University of Michigan to inform the public
Target Customer
General public, journalists, researchers, students, policymakers seeking University of Michigan research and expert commentary
Key Differentiator
Multidisciplinary coverage across arts, science, technology, health, and more, with multimedia formats (articles, podcasts) and direct access to university experts
Implementation Timeline
Immediate value upon publication and distribution with ongoing content creation
Pain Points
- 1Difficulty staying updated with diverse university research across many fields
- 2Finding credible, university-backed expert perspectives
- 3Accessing multimedia, easily shareable stories and insights
Key Features
- 1Structured topic categories (Arts & Culture, Business & Economy, Education & Society, Environment, Health, Law & Politics, Science & Technology, International)
- 2Michigan Minds Podcast
- 3Searchable news content with profiles and stories
- 4Language/accessibility options indicated in site header ( multilingual availability )
- 5Media contacts and advisory information for journalists
Target Customer Industries
Decision Makers
- 1Director of Communications
- 2Public Affairs Manager
- 3Media Relations Lead
- 4Marketing / Communications Manager
Client Results
- 1Increased visibility and media coverage of University of Michigan research
- 2Expanded public engagement with UM experts and findings
- 3Broader reach for UM stories through articles and multimedia formats
Competitive Advantages
- 1Credible, university-backed source of research and news
- 2Multimedia storytelling (articles and podcasts) across multiple disciplines
- 3Direct access to university experts and researchers
- 4Broad, cross-disciplinary coverage within a single platform
Key Benefits
Case Studies & Success Stories
Piping plover: Saving Great Lakes shorebirds and shorelines
Feature story describing conservation work at the Piping Plover Captive Rearing Center and the involvement of the University of Michigan Biological Station and Potter Park Zoo, highlighting a team effort to rejuvenate the shorebird population
Additional Product Information
Product Description
News portal featuring University of Michigan research stories, expert commentary, and multimedia content across a broad range of topics
Target Market
Readers, journalists, educators, researchers, students, and policymakers seeking University of Michigan knowledge and insights
Unique Value Proposition
Official, university-backed platform delivering validated, multidisciplinary research storytelling and expert voices through written stories and podcasts
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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