University of Rochester
Business Profile
Core Value Proposition
University of Rochester provides a flexible curriculum, renowned research opportunities, and a global community to help students make the world ever better.
Target Customer
Prospective undergraduate and graduate students, families, and researchers seeking higher education and research opportunities.
Key Differentiator
R1 research university with high research activity; Take Five program (tuition-free fifth year); open curriculum with no required undergraduate courses; multi-school ecosystem (Arts & Sciences, Engineering, Music, Medicine, Nursing, Business, Education) and extensive research infrastructure.
Implementation Timeline
{"Take Five value is realized in the fifth year after completing four years of study","Education abroad opportunities are available during the time students are enrolled at Rochester"}
Pain Points
- 1Need for a flexible, customizable undergraduate experience (open curriculum with no required courses).
- 2Access to cutting-edge research opportunities and state-of-the-art facilities and centers.
- 3Affordability and financial aid options to support education.
Key Features
- 1Open curriculum with no required undergraduate courses
- 2200+ majors and minors
- 3Take Five program: tuition-free fifth year to pursue a project separate from major/degree
- 412 libraries and extensive digital collections
- 512 schools including School of Arts & Sciences, Hajim School of Engineering & Applied Sciences, Eastman School of Music, School of Medicine & Dentistry, School of Nursing, Simon Business School, Warner School of Education
- 6State-of-the-art research facilities; 62 research centers and institutes; 750+ active research partnerships; home to the nation’s largest university-based laser system
Target Customer Industries
Decision Makers
- 1Vice President for Research
Client Results
- 1Take Five offers a tuition-free fifth year to pursue a project totally separate from the major or degree
- 225% of Rochester students participate in education abroad programs
- 390% of incoming students said the open curriculum had a positive effect on their enrollment decision
- 4Rochester is described as an R1 university with high research activity; $2.25B+ federally sponsored research since 2020; $180M+ NIH-funded research; 6K+ researchers and research staff
Competitive Advantages
- 1Open curriculum enabling student ownership of program and career path
- 2Take Five: tuition-free fifth year for independent projects
- 3Strong, well-funded research ecosystem with numerous centers, institutes, and industry/government partnerships
- 4Robust library and information resources across twelve libraries
- 5Integrated, multidisciplinary education across multiple prestigious schools
Key Benefits
Case Studies & Success Stories
STELLAR project named a finalist in national ‘innovation engines’ competition
News highlighting Rochester’s STELLAR project reaching a finalist stage in a national competition.
Professor spotlight: Biomedical engineering and championing global health
Highlight of a biomedical engineering professor and impact on global health.
Tackling head injuries with science
News showcasing research efforts addressing head injuries.
Additional Product Information
Product Description
A comprehensive private research university offering undergraduate, graduate, and professional programs across multiple schools with a strong emphasis on research, an open curriculum, and accessible financial aid.
Target Market
Individuals seeking high-quality undergraduate and graduate education, researchers looking for collaboration, and partners seeking research-driven community and programs.
Unique Value Proposition
World-class research university with an open curriculum, substantial financial aid options, and a tuition-free fifth year (Take Five) to support interdisciplinary, project-focused learning and innovation.
Technical Requirements
Not specified in provided content
Pricing Model
Financial aid available; Take Five program provides a tuition-free fifth year; general pricing details not specified in content
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