UR Medicine / University of Rochester Medical Center Network

Business Profile

Core Value Proposition

[UR Medicine] provides world-class care as the region's only healthcare network powered by an academic research center.

Target Customer

Patients seeking care in the Rochester/Upstate New York region; families; students, clinicians, and researchers affiliated with the University of Rochester Medical Center; individuals seeking telemedicine (MyChart, Virtual Urgent Care) and cancer care options.

Key Differentiator

Region’s only healthcare network actively powered by an academic medical center, integrating patient care with cutting-edge research and education; includes access to Wilmot Cancer Institute (NCI-designated) and a broad affiliated-hospital network.

Implementation Timeline

Not specified in the content regarding implementation speed or time-to-value

Pain Points

1Limited access to high-quality, research-informed care in the Rochester region
2Fragmented care options across emergency, urgent, and virtual care without a unified入口
3Complex navigation of appointments, test results, and billing across multiple providers and locations

Key Features

1MyChart patient portal for appointments, test results, eCheck-in, and provider notes
2Virtual Urgent Care telemedicine with defined hours and multi-device compatibility
3World-class cancer care through Wilmot Cancer Institute and access to clinical trials
4Academic education programs across the School of Medicine & Dentistry, School of Nursing, and Eastman Institute of Oral Health
5Affiliated hospitals network and regional care options (e.g., Highland Hospital, Thompson Health, Jones Memorial, etc.)
6Online bill payment and price transparency resources

Target Customer Industries

Decision Makers

1Vice President for Research
2Faculty/Physicians
3Ambulatory Care Tech
4Radiology Techs
5Nursing leaders

Client Results

1No quantified outcomes are explicitly reported in the provided content
2Case mentions that treatment at an NCI-designated cancer center (Wilmot Cancer Institute) can make a difference in patient care
3Public indicators include ranking and scale (e.g., 'Strong Memorial Hospital' recognized as #1 hospital in Rochester by U.S. News & World Report, LGBTQ equality rating, and regional job impact)

Competitive Advantages

1Integrated care, research, and education within a single ecosystem
2Access to clinical trials and cutting-edge cancer care via Wilmot Cancer Institute
3Extensive network of affiliated hospitals and community health resources
4Digital health tools (MyChart, Virtual Urgent Care) for convenient access
5Established history and regional recognition (century-long impact, top local hospital ranking)

Key Benefits

1Integrated care across in-person, urgent, and telemedicine channels

2Access to research-backed treatments and clinical trials

3Digital health tools for appointments, results, and billing

4Educational and community health initiatives through affiliated schools

5Extensive network of affiliated hospitals for broader access

Case Studies & Success Stories

Wilmot Cancer Institute case: Meghan's journey with a rare diagnosis

Case #1

Meghan trusted the experts at Wilmot Cancer Institute; the case highlights the potential impact of being treated at an NCI-designated cancer center on patient care.

Additional Product Information

Product Description

Regional healthcare network powered by the University of Rochester Medical Center, delivering patient care, research, and education; includes Cancer care, education programs, digital health tools, and an affiliated hospital network.

Target Market

Residents of Upstate New York seeking healthcare services; patients needing cancer care or telemedicine; students and professionals connected to URMC; families seeking accessible care via affiliates.

Unique Value Proposition

The region’s only healthcare network powered by an academic medical center, delivering integrated care, research-driven treatments, clinical trials access, and a broad affiliate hospital network.

Technical Requirements

Virtual Urgent Care requires Windows/Chrome/Edge/Firefox; Mac (Chrome/Edge/Firefox/Safari); Android (Chrome/Firefox); iOS (Safari); MyChart access requires URMC account; internal staff VPN requires Duo authentication.

Pricing Model

Virtual Urgent Care: $90 self-pay; otherwise billed through insurance with copay/deductible; Medicare/Medicaid self-pay not available; price transparency resources provided.

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