UW-Green Bay
Business Profile
Core Value Proposition
UW-Green Bay provides higher education across multiple campuses with 200+ majors/minors, strong post-graduate outcomes, and extensive student life options.
Target Customer
Prospective undergraduate and graduate students, families, high school groups, counselors, and campus visit organizers.
Key Differentiator
Four-campus footprint (Green Bay, Manitowoc, Sheboygan, plus a Marinette theater), a broad program catalog, substantial student life (1,000+ activities), and proven outcomes (98% post-graduate success) combined with clear affordability messaging (82% of first-year students receive financial aid).
Implementation Timeline
Standard path includes a three-step application process; campus visits and tours (Green Bay, Manitowoc, Sheboygan) with online/virtual tour options available; value is realized upon enrollment and progression through degree programs.
Pain Points
- 1Affordability and access to financial aid
- 2Finding a university with multiple campuses and online options to fit varied schedules
- 3Class sizes and personalized attention (though 77% of classes have under 40 students) and navigating campus life
Key Features
- 1200+ majors/minors and emphases
- 2Multiple campuses: Green Bay, Manitowoc, Sheboygan, and a Marinette theater
- 3Online programs and 360°/virtual tour options (Launch 360° Tour, Explore Map)
- 4Strong post-graduate outcomes (98% post-graduate success)
- 5Financial aid engagement (82% of first-year students receive financial aid)
- 6Small average class sizes in many courses (77% of classes under 40 students)
- 7Extensive student life offerings (1,000+ student activities)
Target Customer Industries
Decision Makers
- 1Chancellor, Office of
- 2Provost and Vice Chancellor of Academic Affairs
- 3Dean of Students
Client Results
- 198% post-graduate success (graduates ready for the real world)
- 282% of first-year students receive financial aid
- 377% of classes have under 40 students (more personalized attention)
- 4200+ majors/minors and 1,000+ student activities
Competitive Advantages
- 1Strong outcomes after graduation (high post-graduate success rate)
- 2Value-focused positioning (top 5% nationally for best bachelor’s degree for the money)
- 3Extensive campus network across four locations plus online options
- 4Large catalog of programs (200+), enabling diverse student interests
- 5Housing and campus facilities described as favorable (private bathrooms in housing, underground walkways)
Key Benefits
Case Studies & Success Stories
Jessica Plascencia – Master of Social Work graduate
Featured as a success story on UW-Green Bay’s site; highlights alumni outcomes after completing a Master of Social Work degree.
Alexandra Zakutney (class of ’22)
Profile/story featured on the site; demonstrates student experiences and outcomes.
Additional Product Information
Product Description
A public university offering 200+ majors/minors across multiple campuses, with online options, strong post-graduate outcomes, and a focus on affordability and student life.
Target Market
Prospective students (undergraduate and graduate), families, high school groups, and campus-visit organizers seeking a value-driven, multi-campus higher education experience.
Unique Value Proposition
Multi-campus, value-driven higher education with broad program options, strong career outcomes, and substantial student-life offerings.
Technical Requirements
N/A (no specific technical requirements noted in provided content)
Pricing Model
N/A (no explicit tuition/pricing model disclosed in provided content; emphasizes affordability and financial aid)
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