Variable Fonts

Business Profile

Core Value Proposition

Variable Fonts provides a simple resource for finding and trying OpenType variable fonts.

Target Customer

Designers and developers seeking to learn about and experiment with OpenType variable fonts.

Key Differentiator

Curated, browsable catalog of variable fonts with live samples, licensing info, and font metadata; a HEX Project maintained by Nick Sherman.

Implementation Timeline

Immediate value for font discovery and preview; value compounds as fonts are licensed and implemented in projects.

Pain Points

1Difficulty discovering a broad range of variable fonts in one place.
2Unclear licensing terms and usage rights for variable fonts.
3Need to preview variable font variations and parameters before licensing or usage.

Key Features

1Browse fonts by typographic category (body text, sans, serif, display, etc.).
2View per-font details (designer, publisher, release date, characters, licensing).
3Live font samples with variable axes (weight, width, etc.).
4License information and download/purchase links (Paid, Trial, Open Source, Bundled).
5Changelog and site credits; open-source project status.

Target Customer Industries

1Government

Decision Makers

1Creative Director
2Brand Manager
3Design Lead
4UI/UX Designer
5Front-end Developer
6Typography Specialist

Client Results

1Easier discovery and comparison of variable fonts.
2Faster decisions on typography with live samples and licensing clarity.
3Access to fonts suitable for body text, display, UI, and editorial use.

Competitive Advantages

1Extensive collection of variable fonts with detailed metadata and licensing.
2Open to open-source fonts and various licensing models.
3Browser-based live samples highlighting variable axes.
4Structured information from font designers/publishers.
5Community-driven and regularly updated catalog as a HEX project.

Key Benefits

1Discover a wide range of variable fonts in one place.

2Preview fonts with variable axes before licensing.

3Understand licensing options and usage rights per font.

Case Studies & Success Stories

Golos Text VF & Golos UI VF for official Russian state websites

Case #1

A pair of related variable fonts designed for official state and social service websites in Russia; Golos Text is for body text and Golos UI is for UI elements, supporting continuous reading and UI consistency.

Additional Product Information

Product Description

A simple resource for finding and trying variable fonts, with live samples, licensing details, and font metadata.

Target Market

Designers, typographers, front-end developers, publishers, and creative teams seeking to explore and implement variable fonts.

Unique Value Proposition

A centralized, browsable catalog of variable fonts with live samples, licensing information, and designer/publisher metadata, maintained as an active HEX Project.

Technical Requirements

A modern web browser with support for OpenType font variation technology; otherwise font samples render as static text.

Pricing Model

{"Paid/commercial licenses per font","Trial licenses per font","Free for non-commercial use","Free for commercial use","Open source licenses","Bundled licenses (e.g., Apple SF Arabic) where applicable"}

Companies Solving Similar Problems

Based on matching: problems solved, target roles, key features, industries

AIGA Membership

AIGA advances design as a professional craft, strategic advantage, and vital cultural force.

Education

Government

Custom Software Development (Web & Mobile)

Paper Leaf provides custom web and mobile app development services with UX-focused design and end-to-end support from discovery to post-launch.

Government

Education

Fathom Analytics

Fathom Analytics provides a privacy-first alternative to Google Analytics.

Technology

Education

iDreamCareer

Comprehensive career counseling and guidance platform providing personalized and multilingual support.

Education

Non-profit/CSR

monday.com Work Platform

monday.com provides a unified, AI-first work platform that streamlines workflows across projects, CRM, IT, and development, helping organizations gain clear visibility and make strategic decisions with confidence.