Custom Software Development (Web & Mobile)

Business Profile

Core Value Proposition

Paper Leaf provides custom web and mobile app development services with UX-focused design and end-to-end support from discovery to post-launch.

Target Customer

Businesses and organizations seeking custom digital products (websites, web apps, and mobile apps) with a UX focus, primarily in Canada (Alberta) and including government, education, healthcare, finance/insurance, and retail sectors.

Key Differentiator

Design-founded, award-winning UX-focused team that works as an agile, cross-functional group and stays engaged from discovery through post-launch, including managed hosting and ongoing support.

Implementation Timeline

Examples show outcomes achieved within 9–12 months in several case studies (e.g., 45K+ profiles in 9 months; 200+ registrants in less than 12 months).

Pain Points

1Clunky, slow, hard-to-update websites that need replacement or modernization
2Legacy applications nearing end-of-life and requiring rebuilds
3Need to integrate multiple software and data sources and improve complex UX/design systems

Key Features

1Technology Consulting
2Application Discovery
3Website Design
4Web Applications
5Mobile Applications
6Managed Hosting & Ongoing Support

Target Customer Industries

Decision Makers

1Owner
2Managing Director
3Growth Director
4Design Director
5Development Director
6Design Lead

Client Results

1500% increase in 'Apply now' clicks (SAIT)
2765+ driver sign-ups (ComplianceBox SaaS)
3200+ registrants in less than 12 months (EHRC Mentor Junction)
445K+ profiles created over a 9 month period (Concord Consulting TRAITS App)
51.5M records updated (Elections Alberta Enumeration Web App)
682% engagement rate (MLT Aikins website)
745% increase in mobile engagement (Calgary Co-op)
8New website load time under 1.4 seconds (Alberta Insurance Council)
940% increase in engaged sessions (OMVIC)

Competitive Advantages

1UX-focused, award-winning design approach
2End-to-end engagement from discovery to post-launch
3Agile, cross-functional teams with deep product discipline
4Experience with government, education, healthcare, finance/insurance, and retail clients
5Managed hosting and ongoing support (Digital Ocean partner)

Key Benefits

1UX-focused, design-led development

2End-to-end delivery from discovery to post-launch

3High-performing websites and apps with measurable outcomes

4Ongoing hosting and support with a managed hosting partner

Case Studies & Success Stories

Econofast Shipping Platform

Case #1

SaaS product to manage transport industry compliance; result: up to 95% faster quote turnaround.

CAA Air Passenger

Case #2

App for travel disruption; result noted as a 2025 AVA Digital Award-winning website.

Calgary Co-op Website Redesign

Case #3

Unified digital experience for three brands; result: 45% increase in mobile engagement.

MLT Aikins Website

Case #4

Law firm website overhaul; result: 82% engagement rate.

Alberta Insurance Council Website

Case #5

High-speed website revamp; result: load time consistently under 1.4 seconds.

OMVIC Website Redesign

Case #6

Ontario regulator; result: 40% increase in engaged sessions.

Concord Consulting TRAITS App

Case #7

Data-driven hiring web app; result: 45K+ profiles created over 9 months.

Elections Alberta Enumeration Web App

Case #8

Enterprise app to register Alberta voters; result: 1.5M records updated.

ComplianceBox

Case #9

SaaS product to manage transport industry compliance; result: 765+ driver sign-ups.

SAIT Consultation & Enhancements

Case #10

Transforming the SAIT student experience; result: 500% increase in Apply now clicks.

Additional Product Information

Product Description

Custom websites, web applications, and mobile apps built and supported, with a focus on UX and end-to-end delivery.

Target Market

Canadian organizations seeking custom digital products across government, education, healthcare, finance/insurance, and retail sectors.

Unique Value Proposition

Award-winning, design-founded, UX-focused development with long-term partnership and end-to-end services from discovery to post-launch, including managed hosting.

Technical Requirements

Stacks referenced include Laravel and React; WordPress used for large websites; hosting via Digital Ocean in a managed hosting arrangement.

Pricing Model

Not disclosed

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