Verywell Fit
Business Profile
Core Value Proposition
Verywell Fit provides trusted nutrition and fitness information to help readers know more and be healthier.
Target Customer
General consumers seeking evidence-based nutrition and fitness information, guidance, and practical tools to support healthy living.
Key Differentiator
Independent, evidence-based health content reviewed by medical professionals, a large library of 6,200+ articles, fact-checked by physicians and dietitians, and a strict separation between editorial and advertising, backed by a long-standing editorial process and a large, reputable publishing brand (Verywell Fit as part of People Inc).
Implementation Timeline
Users can access information and tools immediately upon visiting; content is continuously updated by editors and a medical review board.
Pain Points
- 1Confusion from fad diets and unreliable health information.
- 2Difficulty finding credible, expert-verified guidance on nutrition and fitness.
- 3Lack of practical tools to estimate calories, body metrics, and activity impact.
Key Features
- 16,200+ library of curated, evidence-based nutrition and fitness content.
- 2Fact-checked, science-backed articles updated to reflect latest health information.
- 3Tools: Recipe Nutrition Calculator, Daily Calorie Need Calculator, Body Fat Percentage Calculator, Calories Burned by Activity, Daily Calories Burned, Walking and Running Pace Calculator.
- 4Editorial Process and Review Board ensuring accuracy and inclusivity.
- 5Advertising independence policy and disclosure of sponsorships/affiliate links.
Target Customer Industries
Decision Makers
- 1Chief Revenue Officer
- 2Senior Vice President of Marketing
- 3Medical Reviewer
- 4Wellness Reviewer
- 5Running Coach
- 6Internal Medicine Physician
- 7Licensed Psychologist
Client Results
- 1Established trust with a large audience (150 million readers helped each year).
- 2Access to a 20+ year track record of expertise and a 6,200+ library of content.
- 3Recognition through multiple industry awards (e.g., 2021 MM&M Best Healthcare Consumer Media Brand, 2020 Fast Company World Changing Ideas, 2020 PM360 Trailblazer Award).
Competitive Advantages
- 1Independent editorial process with strict separation from advertising.
- 2Board-certified physicians and healthcare professionals review and update content.
- 3Large, actively maintained library of evidence-based topics.
- 4Multi-disciplinary author team including dietitians, physicians, and fitness professionals.
- 5Established brand within People Inc. with broad publishing reach.
- 6Explicit commitment to accuracy, transparency, and disclosures.
Key Benefits
Additional Product Information
Product Description
Verywell Fit is a health information platform offering evidence-based nutrition and fitness content, expert reviews, and interactive calculators/tools to help readers make informed wellness decisions.
Target Market
Individuals seeking credible, science-backed guidance on diet, nutrition, and fitness; readers looking for practical digital tools to support health journeys.
Unique Value Proposition
A trusted health information brand with a large, expertly curated and continuously updated library, validated by medical and fitness professionals, paired with practical calculators and tools to translate knowledge into action.
Technical Requirements
No specific technical requirements noted; content is accessible online via the Verywell Fit site with cookie and privacy policies in place.
Pricing Model
Pricing not disclosed; site operates as editorial content with advertising and potential affiliate links; commission may be earned from affiliate purchases as disclosed in policy.
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