Vietnam Airlines
Business Profile
Core Value Proposition
Vietnam Airlines provides air travel services and related travel offerings to customers worldwide.
Target Customer
General travelers booking flights with Vietnam Airlines and Lotusmiles members seeking value fares and loyalty rewards.
Key Differentiator
4-Star status by Skytrax; Lotusmiles loyalty program with miles earning and redemption; integrated travel services (LotusMall, LotusDeli, Sky Sofa) and robust online booking/check-in experience.
Implementation Timeline
Value realized immediately upon booking (booking, check-in, add-ons); miles accrue with flights and can be redeemed per Lotusmiles rules after travel.
Pain Points
- 1Need affordable, value-oriented air travel.
- 2Desire to earn and redeem frequent-flyer miles.
- 3Requires convenient booking, add-ons, and itinerary management (baggage, seats, upgrades).
Key Features
- 1Online booking and online check-in
- 2Baggage calculator and multiple baggage options
- 3Seat selection, upgrades, and other add-ons (e.g., Sky Sofa, pre-purchase options)
- 4Lotusmiles loyalty program with mile earning and redemption
- 5LotusMall, LotusDeli and other travel-related product offerings
Target Customer Industries
Client Results
- 1Miles earned on flights and redeemable for awards or upgrades
- 2Access to Lotusmiles benefits, offers, and family accounts
- 3Efficient booking management and travel planning through website/app
Competitive Advantages
- 1Recognized as a 4-Star airline by Skytrax
- 2Loyalty program with miles earning and redemption (Lotusmiles)
- 3Broad range of ancillary services (baggage options, seat upgrades, pre-purchase products, Sky Sofa, vouchers)
- 4Multi-channel access via mobile app and website for booking and management
Key Benefits
Additional Product Information
Product Description
A full-service airline offering international and domestic flights, a loyalty program (Lotusmiles), and travel-related services (baggage, check-in, upgrades, and add-on products).
Target Market
Global travelers traveling to/from Vietnam, including leisure and business travelers, and Lotusmiles members.
Unique Value Proposition
Value-focused air travel with trusted 4-Star service, backed by the Lotusmiles loyalty program and a suite of travel add-ons and services.
Technical Requirements
Internet access or mobile device for booking/manage; Vietnam Airlines app available on iOS/Android; OTP verification and Captcha may be used in some flows; cookies enabled for site/app experience.
Pricing Model
Region-based pricing with currency-specific payments (e.g., USD for US region; VAT invoicing in VND when paying in VND); fares include taxes, fees, charges, and surcharges; promotions and fare types (e.g., Best Fare Finder) are offered.
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