Visit Virginia
Business Profile
Core Value Proposition
Visit Virginia provides travel information and vacation planning resources to help travelers explore Virginia's cities, towns, regions, and attractions, with options to order a free travel guide and sign up for newsletters.
Target Customer
Domestic and international travelers planning a vacation to Virginia; travel enthusiasts seeking regional guides, itineraries, and up-to-date events; marketers and planners in the travel/hospitality industry seeking a centralized tourism resource.
Key Differentiator
Official Virginia Tourism Corporation portal offering comprehensive regional guides, seasonal content, newsletters, and a free travel guide, all branded under 'Visit Virginia / Virginia is for Lovers.'
Implementation Timeline
Actions such as requesting the free travel guide and subscribing to newsletters can provide immediate value; ongoing planning and trip preparation develop over days to weeks as users explore regions and events.
Pain Points
- 1Lack of centralized, current travel planning information for Virginia regions and attractions
- 2Need for inspiration and itineraries across diverse Virginia experiences (cities, mountains, coasts, events, food & drink)
- 3Desire for free planning resources (travel guide) and ongoing trip ideas via newsletters
Key Features
- 1Extensive regional and city/town listings across Virginia (Regions, Places To Visit, Byways, Scenic Drives, etc.)
- 2Free travel guide request and email newsletters (Enews) for ongoing trip inspiration
- 3My Home Virginia and seasonal content (Fall, Spring, Winter, Summer guides) with themed experiences
- 4Dedicated sections for Things To Do, Places To Stay, Deals, Blog, and Plan Your Trip
- 5Content covering events, food & drink (breweries, wineries, oysters, farmers markets), arts & culture, history & heritage, and outdoor activities
Target Customer Industries
Decision Makers
- 1Tourism Director
- 2Marketing Manager
- 3Economic Development Director
- 4Public Relations Manager
- 5Communications Director
Client Results
- 1Increased engagement with the Visit Virginia site (travel guide requests, newsletter signups)
- 2Improved traveler planning and discovery of Virginia regions and attractions
- 3Greater awareness of Virginia’s events, destinations, and experiences
Competitive Advantages
- 1Official government-backed tourism resource with authoritative content
- 2Free planning assets (travel guide, newsletters) without cost to the user
- 3Broad, region-by-region coverage of Virginia’s destinations and experiences
- 4Seasonal and thematic content (Fall, Winter, etc.) and inspiration across multiple interest areas
- 5Integrated branding and experiences (Virginia is for Lovers) with diverse content (food, wine, history, arts, outdoors)
Key Benefits
Additional Product Information
Product Description
Official Virginia tourism website providing travel information, regional guides, and vacation planning resources, including a free travel guide and newsletters.
Target Market
Domestic and international travelers seeking Virginia itineraries, experiences, and planning resources; travel planners and marketers in the tourism/hospitality sector.
Unique Value Proposition
A comprehensive, official, region-spanning travel planning platform with free resources and ongoing inspiration, branded under Virginia is for Lovers.
Technical Requirements
The site indicates browser compatibility messaging: 'Your browser is not supported for this experience. We recommend using Chrome, Firefox, Edge, or Safari.' Access requires a modern web browser.
Pricing Model
Free to use; travel guide is free of charge
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