Visit Virginia

Business Profile

Core Value Proposition

Visit Virginia provides travel information and vacation planning resources to help travelers explore Virginia's cities, towns, regions, and attractions, with options to order a free travel guide and sign up for newsletters.

Target Customer

Domestic and international travelers planning a vacation to Virginia; travel enthusiasts seeking regional guides, itineraries, and up-to-date events; marketers and planners in the travel/hospitality industry seeking a centralized tourism resource.

Key Differentiator

Official Virginia Tourism Corporation portal offering comprehensive regional guides, seasonal content, newsletters, and a free travel guide, all branded under 'Visit Virginia / Virginia is for Lovers.'

Implementation Timeline

Actions such as requesting the free travel guide and subscribing to newsletters can provide immediate value; ongoing planning and trip preparation develop over days to weeks as users explore regions and events.

Pain Points

1Lack of centralized, current travel planning information for Virginia regions and attractions
2Need for inspiration and itineraries across diverse Virginia experiences (cities, mountains, coasts, events, food & drink)
3Desire for free planning resources (travel guide) and ongoing trip ideas via newsletters

Key Features

1Extensive regional and city/town listings across Virginia (Regions, Places To Visit, Byways, Scenic Drives, etc.)
2Free travel guide request and email newsletters (Enews) for ongoing trip inspiration
3My Home Virginia and seasonal content (Fall, Spring, Winter, Summer guides) with themed experiences
4Dedicated sections for Things To Do, Places To Stay, Deals, Blog, and Plan Your Trip
5Content covering events, food & drink (breweries, wineries, oysters, farmers markets), arts & culture, history & heritage, and outdoor activities

Target Customer Industries

Decision Makers

1Tourism Director
2Marketing Manager
3Economic Development Director
4Public Relations Manager
5Communications Director

Client Results

1Increased engagement with the Visit Virginia site (travel guide requests, newsletter signups)
2Improved traveler planning and discovery of Virginia regions and attractions
3Greater awareness of Virginia’s events, destinations, and experiences

Competitive Advantages

1Official government-backed tourism resource with authoritative content
2Free planning assets (travel guide, newsletters) without cost to the user
3Broad, region-by-region coverage of Virginia’s destinations and experiences
4Seasonal and thematic content (Fall, Winter, etc.) and inspiration across multiple interest areas
5Integrated branding and experiences (Virginia is for Lovers) with diverse content (food, wine, history, arts, outdoors)

Key Benefits

1Centralized access to Virginia regions, experiences, and attractions

2Free travel guide and ongoing trip inspiration via newsletters

3Up-to-date information on events, dining, lodging, and activities

4Seasonal and themed content tailored to different traveler interests

5Brand credibility as the official Virginia tourism resource

Additional Product Information

Product Description

Official Virginia tourism website providing travel information, regional guides, and vacation planning resources, including a free travel guide and newsletters.

Target Market

Domestic and international travelers seeking Virginia itineraries, experiences, and planning resources; travel planners and marketers in the tourism/hospitality sector.

Unique Value Proposition

A comprehensive, official, region-spanning travel planning platform with free resources and ongoing inspiration, branded under Virginia is for Lovers.

Technical Requirements

The site indicates browser compatibility messaging: 'Your browser is not supported for this experience. We recommend using Chrome, Firefox, Edge, or Safari.' Access requires a modern web browser.

Pricing Model

Free to use; travel guide is free of charge

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