Wealthsimple

Business Profile

Core Value Proposition

Wealthsimple provides smart investing products and dedicated financial planning and advice services to build long-term wealth, including low-fee managed investing, commission-free trading, and high-interest chequing and savings.

Target Customer

{"Canadian individual investors seeking low-cost, diversified investing, crypto access, and optional advisor-led wealth management","Canadian employers and HR/payroll teams seeking group savings plans (GRSP, TFSA, FHSA, etc.) for employees","Financial services brokers and consultants looking to partner with Wealthsimple for business offerings"}

Key Differentiator

Combines ETF-based, low-fee portfolios with commission-free trading, crypto access, high-interest chequing/savings, and integrated employer group savings (GRSP) solutions, plus HR-system integrations and access to advisor-led wealth management.

Implementation Timeline

{"Group savings transfers typically take 4 to 6 weeks","Onboarding for business group plans occurs after electronic sign-off with subsequent member invitations"}

Pain Points

1High fees and complexity of traditional investing
2Limited access to diversified, professionally managed portfolios for a broader audience
3Disjointed access to banking, saving, investing, and crypto within a single platform

Key Features

1Self-directed investing: 100% coverage of Canadian and US stocks, 14,000+ stocks/ETFs, commission-free trading, 100+ cryptocurrencies
2Managed investing: professionally managed, customizable portfolios
3Chequing: high interest (up to 2.5%), no monthly fees
4Crypto: buy, sell, and stake 100+ cryptocurrencies
5Group savings for business: GRSP, TFSA, FHSA, DPSP with low fees and HR/payroll integrations
6Advisor-led wealth management: access to dedicated advisors for families with assets over $500,000

Target Customer Industries

1Finance
2Technology

Decision Makers

1VP of People

Client Results

13 million+ Canadians trust Wealthsimple to manage and grow their wealth
2$70+ billion Assets under administration
32% interest on chequing accounts (for premium tiers) and up to 2.5% interest on chequing
40.4% (Premium) to 0.2%-0.4% (Generation) management fees on managed investing accounts

Competitive Advantages

1Low fees: most group portfolios pay less than 1% in management fees
2ETF-based portfolios (instead of traditional mutual funds)
3Commission-free trading for self-directed investing
4Access to 100+ cryptocurrencies and 14,000+ stocks/ETFs
5High-interest chequing with no monthly fees (up to 2.5% AM) and CDIC/CIPF coverage
6HR-system integrations (Rippling, Dayforce, Workday, Humi, BambooHR) for streamlined admin
7Dedicated advisor access for wealth management

Key Benefits

1Low/no-fee options and commission-free trading

2High-interest chequing and savings (up to 2.5% on chequing)

3Extensive investment access: 14,000+ stocks/ETFs and 100+ cryptocurrencies

4ETF-based, professionally managed portfolios

5CDIC/CIPF coverage for deposits/investments

6HR/payroll integrations for group savings programs

Case Studies & Success Stories

Humi – GRSP implementation with Wealthsimple

Case #1

Courtney Lee, VP of People at Humi, says Wealthsimple’s GRSP enhanced their benefits program while reducing plan costs and management fees; employees gain access to low fees, diverse investment options, and easy plan transfers.

Additional Product Information

Product Description

Wealthsimple offers a suite of personal and business financial products, including low-fee managed investing, commission-free self-directed investing, high-interest chequing and savings, crypto access, and wealth management/advisory services; plus group savings plans for employers and HR-system integrations.

Target Market

Individual Canadians seeking low-cost, accessible investing and banking solutions; employers seeking group savings plans for employees; brokers/consultants partnering with Wealthsimple for business solutions

Unique Value Proposition

A single digital platform delivering low-cost, comprehensive financial services—from self-directed and managed investing to high-interest chequing/savings and group savings plans—backed by reputable coverage, crypto access, and employer integrations.

Technical Requirements

Integrates with major HR/payroll systems (Rippling, Dayforce, Workday, Humi, BambooHR) for group savings onboarding and administration

Pricing Model

Group savings: employees pay less than 1% for most Wealthsimple portfolios; transfers often incur no transfer fees (Wealthsimple may cover transfer fees). Chequing: no monthly fees with up to 2.5% interest; Premium/Generation managed investing fees range from 0.4% (Premium) to 0.2%-0.4% (Generation). Self-directed investing: commission-free trading.

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