Web Directions
Business Profile
Core Value Proposition
Web Directions provides world-class conferences and streaming content for web professionals.
Target Customer
Product, design and engineering professionals seeking year-round learning, practical insights, and peer networking in web technologies.
Key Differentiator
Editorial-led programs focused on current industry trends, a no-pay-to-speak policy, strong emphasis on peer connection, and flexible delivery including in-person events and streaming (Conffab, Web Directions To Go).
Implementation Timeline
Value is realized immediately upon registration for in-person attendance or streaming access; ongoing value through yearly event lineups and continuous on-demand content.
Pain Points
- 1Keeping up with rapid evolution in web technologies and practices with practical, non-hype guidance.
- 2Accessing high-quality learning content without excessive travel or cost penalties.
- 3Finding communities and structured opportunities to learn from peers and industry experts.
Key Features
- 1In-person conferences with live sessions and workshops
- 2Conffab streaming service with on-demand access to presentations
- 3Web Directions To Go: workplace streaming for teams
- 4Nearly 1,000 presentations across multiple events and years
- 5Speaker lineups including leading practitioners and engineers
Target Customer Industries
Decision Makers
- 1General Manager
- 2Founder
- 3Senior Software Engineer
- 4Lead Frontend Engineer
- 5Software Engineer
- 6WebKit Engineer
- 7Principal Architect for Front End Engineering
- 8Technical SEO consultant
Client Results
- 1Access to 12 cities, 18 years of events, 100+ events, 1000+ speakers, and 10,000+ attendees across Web Directions.
- 2Direct endorsement and positive testimonials from industry leaders (e.g., Dave Greiner of Campaign Monitor; Ethan Marcotte).
- 3Year-round learning and ongoing access to world-class web content through live events and streaming platforms.
Competitive Advantages
- 1Editorial, trend-focused programming rather than marketing-heavy talks
- 2No pay-to-speak policy and emphasis on practical, real-world content
- 3Multiple delivery formats: in-person conferences, on-demand streaming (Conffab), and workplace streaming (Web Directions To Go)
- 4High production quality with features like real-time captions for accessible content
Key Benefits
Case Studies & Success Stories
Campaign Monitor testimonial
Dave Greiner, Founder of Campaign Monitor, described Web Directions as 'far and away our favourite' conference.
Endorsement by Ethan Marcotte
Ethan Marcotte, inventor of Responsive Web Design, called the event standout and praised Web Directions.
Additional Product Information
Product Description
A conference series and streaming platform for web professionals, offering live events, on-demand content, and workplace streaming across front-end engineering, UX, product, and related disciplines.
Target Market
Web professionals including designers, engineers, product managers, and teams seeking ongoing learning and community connections.
Unique Value Proposition
Editorially curated programs that focus on practical trends, delivered through a flexible mix of in-person and streaming formats, with a strong emphasis on peer networking and accessibility.
Technical Requirements
Access to Conffab streaming and/or on-demand content; reliable internet connection for live streaming and real-time captions where offered.
Pricing Model
Conffab offers free and paid levels; Web Directions To Go provides premium workplace streaming; events and memberships are delivered through the Web Directions ecosystem.
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