Web Directions

Business Profile

Core Value Proposition

Web Directions provides world-class conferences and streaming content for web professionals.

Target Customer

Product, design and engineering professionals seeking year-round learning, practical insights, and peer networking in web technologies.

Key Differentiator

Editorial-led programs focused on current industry trends, a no-pay-to-speak policy, strong emphasis on peer connection, and flexible delivery including in-person events and streaming (Conffab, Web Directions To Go).

Implementation Timeline

Value is realized immediately upon registration for in-person attendance or streaming access; ongoing value through yearly event lineups and continuous on-demand content.

Pain Points

1Keeping up with rapid evolution in web technologies and practices with practical, non-hype guidance.
2Accessing high-quality learning content without excessive travel or cost penalties.
3Finding communities and structured opportunities to learn from peers and industry experts.

Key Features

1In-person conferences with live sessions and workshops
2Conffab streaming service with on-demand access to presentations
3Web Directions To Go: workplace streaming for teams
4Nearly 1,000 presentations across multiple events and years
5Speaker lineups including leading practitioners and engineers

Target Customer Industries

Decision Makers

1General Manager
2Founder
3Senior Software Engineer
4Lead Frontend Engineer
5Software Engineer
6WebKit Engineer
7Principal Architect for Front End Engineering
8Technical SEO consultant

Client Results

1Access to 12 cities, 18 years of events, 100+ events, 1000+ speakers, and 10,000+ attendees across Web Directions.
2Direct endorsement and positive testimonials from industry leaders (e.g., Dave Greiner of Campaign Monitor; Ethan Marcotte).
3Year-round learning and ongoing access to world-class web content through live events and streaming platforms.

Competitive Advantages

1Editorial, trend-focused programming rather than marketing-heavy talks
2No pay-to-speak policy and emphasis on practical, real-world content
3Multiple delivery formats: in-person conferences, on-demand streaming (Conffab), and workplace streaming (Web Directions To Go)
4High production quality with features like real-time captions for accessible content

Key Benefits

1Year-round learning for front-end and full-stack professionals

2Access to a broad network of world-leading experts

3Flexible delivery: in-person, streaming via Conffab, and workplace options via To Go

4Extensive on-demand access to a large catalog of presentations

Case Studies & Success Stories

Campaign Monitor testimonial

Case #1

Dave Greiner, Founder of Campaign Monitor, described Web Directions as 'far and away our favourite' conference.

Endorsement by Ethan Marcotte

Case #2

Ethan Marcotte, inventor of Responsive Web Design, called the event standout and praised Web Directions.

Additional Product Information

Product Description

A conference series and streaming platform for web professionals, offering live events, on-demand content, and workplace streaming across front-end engineering, UX, product, and related disciplines.

Target Market

Web professionals including designers, engineers, product managers, and teams seeking ongoing learning and community connections.

Unique Value Proposition

Editorially curated programs that focus on practical trends, delivered through a flexible mix of in-person and streaming formats, with a strong emphasis on peer networking and accessibility.

Technical Requirements

Access to Conffab streaming and/or on-demand content; reliable internet connection for live streaming and real-time captions where offered.

Pricing Model

Conffab offers free and paid levels; Web Directions To Go provides premium workplace streaming; events and memberships are delivered through the Web Directions ecosystem.

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