WGSN
Business Profile
Core Value Proposition
WGSN provides expert trend forecasting and data-driven analytics to help businesses get ahead of the right consumer trends.
Target Customer
Brand leaders, product design and development teams, marketing leaders, and strategic decision-makers across consumer-facing industries; used by startups through Fortune 500 companies worldwide.
Key Differentiator
90%+ forecasting accuracy with TrendCurve AI combined with unrivalled consumer insight and data-driven design/trading guidance.
Implementation Timeline
Not specified in the provided content; value is described as ongoing via subscription and bespoke consultancy engagement.
Pain Points
- 1Unpredictable shifts in consumer tastes and lifestyle trends over time.
- 2Uncertainty about which trends will translate into successful products and ranges.
- 3Difficulty timing product launches, production volumes, and retail/communication strategies to maximize sales.
Key Features
- 1Consumer Insight forecasts and consultancy to understand evolving consumer mindsets
- 2Product Design direction and packaging insights tied to forecasted trends
- 3Trading analytics and predictive data analytics to optimize go-to-market and inventory
- 4AI-powered forecasting with TrendCurve (90%+ accuracy)
- 5Access to trend content and events (Trend Confirmation, Trend Talks/Webinars, WGSN Pulse, The Feed)
Target Customer Industries
Decision Makers
- 1Chief Marketing Officer (CMO)
- 2Head of Product Design
- 3VP/Director of Merchandising
- 4Brand Director
- 5Chief Innovation Officer
Client Results
- 1Case study indicates a retailer design range that far exceeded sales targets (via Peapod Digital Labs case in Product Design).
- 2Forecasting accuracy claim of 90%+ with TrendCurve AI as a core capability.
Competitive Advantages
- 1AI-powered forecasting with high accuracy (TrendCurve AI, 90%+).
- 2End-to-end offering spanning consumer insight, design direction, and trading strategies.
- 3Unrivalled depth of consumer insight and long-range forecasting across multiple industries.
- 4Global coverage with content and case studies across fashion, beauty, interiors, and more.
Key Benefits
Case Studies & Success Stories
Meeting the challenge: retailer product design collaboration with Peapod Digital Labs (Ahold Delhaize USA)
WGSN partnered with Peapod Digital Labs, the digital/ecommerce and commercial engine of Ahold Delhaize USA, to design a range for general merchandise and seasonal gifting. The goal was to create standout products that sell through quickly in-store; this collaboration targeted aligning with local consumer insights and trends to achieve stronger sales performance.
Additional Product Information
Product Description
WGSN provides trend forecasting and analytics across consumer insight, product design direction, and trading strategies, with AI-powered forecasting and extensive industry content to help brands land the right trends at the right time.
Target Market
Global brands and businesses in Fashion, Beauty, Home & Interiors, Food & Drink, Consumer Tech, and related consumer industries; organizations ranging from startups to Fortune 500 companies.
Unique Value Proposition
A historically trusted global trend forecaster that combines expert consumer insight with AI-powered predictions to guide product design, packaging, and trading decisions—and to do so at high forecast accuracy and across multiple, evolving industries.
Technical Requirements
Not explicitly specified; implied requirement is access to WGSN subscription/platform (global access, various regional offices noted).
Pricing Model
Not disclosed in the provided content.
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