WHYY Public Media

Business Profile

Core Value Proposition

WHYY Public Media provides trustworthy, fact-based local news and information and world-class entertainment to everyone in our community.

Target Customer

Residents of Pennsylvania, Delaware, and New Jersey; WHYY listeners/viewers across TV, radio, and streaming; WHYY members/donors.

Key Differentiator

Public media organization delivering cross-platform local content (TV, radio, streaming, podcasts) with strong community engagement and membership benefits (Passport), plus education and youth media programs.

Implementation Timeline

Immediate access after donation or membership registration; ongoing value through continuous programming, newsletters, and events.

Pain Points

1Need for trustworthy, local news and information in the Philadelphia region and surrounding areas.
2Access to PBS programming and on-demand content across multiple platforms.
3Engagement and education opportunities for the community, including youth media and media literacy.

Key Features

1Cross-platform broadcasting and streaming (TV, radio, on-demand, podcasts).
2WHYY Passport membership for extended streaming access.
3WHYY Newsletters and event listings for updates and community engagement.
4Education initiatives including WHYY Youth Media, Media Labs, and early education programs.
5Regional reporting and community-focused programs (e.g., Billy Penn at WHYY, First State Focus).

Target Customer Industries

Decision Makers

1Sponsorship Manager
2Development Director
3Marketing Manager
4Executive Director
5Partnerships Manager

Client Results

1Increased access to reliable local news and information for regional audiences.
2Extended access to PBS and WHYY content through Passport and streaming platforms.
3Enhanced community engagement and education through WHYY’s youth media and education programs.

Competitive Advantages

1Local public media with multi-platform delivery (TV, radio, streaming, on-demand).
2Trusted, fact-based local news and high-quality entertainment.
3Membership-driven model (Passport) enabling extended streaming access.
4Strong community programs and education initiatives (Youth Media, labs, awards).
5Regular local reporting and region-specific programs (e.g., First State Focus, Billy Penn at WHYY).

Key Benefits

1Trustworthy, local news and information.

2Access to PBS content and on-demand programming.

3Educational and youth media programs.

4Member benefits and Passport streaming access.

5Community events and local reporting that reflect regional perspectives.

Additional Product Information

Product Description

Public media organization delivering local news, PBS programming, education programs, and community content across TV, radio, print, and digital platforms in PA, DE, and NJ.

Target Market

General public in the Philadelphia region and surrounding areas; educators, donors, sponsors, and community organizations seeking local content and educational programming.

Unique Value Proposition

A trusted, community-focused public media organization offering cross-platform access to local news, PBS programming, and education content with active audience engagement and membership benefits.

Technical Requirements

Internet access and compatible devices for streaming; WHYY membership/Passport registration for extended content; availability across TV, radio, streaming apps, and websites.

Pricing Model

Donations and membership-based access (Passport provides extended streaming); specific pricing not disclosed in content.

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