Business Profile
WPP Open provides an AI-enabled marketing platform that connects people, tools, data and intelligence to deliver better-informed and more effective end-to-end marketing for clients, at speed and scale.
Marketing leaders and teams within large brands and advertisers seeking AI-powered, data-driven marketing capabilities; WPP's clients and agencies.
An AI-enabled, end-to-end marketing platform that combines planning, production, media and commerce capabilities with WPP's global talent and partnerships, delivering faster, more efficient and more personalised marketing at scale.
Not specified in content; described as 'fast' and 'at speed and scale'.
Cadbury Bournvita Vitamin Dravid campaign case study.
Campaign developed for Uber as part of WPP Open work.
Cadbury Bournvita Vitamin Dravid campaign across collaborating agencies.
Nike campaign case study.
HungerStation campaign case study.
AI-focused campaign with IBM and Adobe.
Netflix campaign case study.
WPP Open is an AI-enabled marketing platform that unites planning, production, media and commerce capabilities to deliver better-informed and more effective end-to-end marketing.
Global brands and advertisers seeking AI-powered marketing capabilities; WPP serves clients in over 100 countries and includes Fortune 500 relationships.
An AI-driven, end-to-end marketing ecosystem that blends creativity with data and AI at scale, backed by WPP’s global talent, partnerships and agency network.
Not specified in content; implied integration across WPP Open components and partner tech.
Not specified
Based on matching: problems solved, target roles, key features, industries
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