Zürich Tourism
Business Profile
Core Value Proposition
Zürich Tourism provides destination marketing and travel information for Zurich, including the Zürich Card, the Zürich City Guide App, and a broad set of business and event services (Venue Finder, Convention Calendar, Travel Trade resources, media assets).
Target Customer
Tourists visiting Zurich; event planners and corporate clients planning meetings/conferences in Zurich; travel trade professionals; media; partner hotels, venues, and service providers in Zurich.
Key Differentiator
Official, sustainability-focused destination marketing hub that offers integrated tools for tourists and business events, including city passes, a digital city map/app, and dedicated B2B services (Venue Finder, Convention Calendar, Travel Trade resources).
Implementation Timeline
Not specified in the content.
Pain Points
- 1Difficulty planning trips and booking Zurich experiences with trusted, official guidance.
- 2Need for finding suitable venues and coordinating meetings/conferences in Zurich.
- 3Access to reliable, official resources for media, travel trade, and partner organizations.
Key Features
- 1Zürich Card – Your City Travel Pass with overviewed benefits, information, and prices.
- 2Zürich City Guide App – Digital city guide and map for travelers.
- 3Book Excursions and Guided Tours – City tours and experiences bookable through Zürich Tourism.
- 4Venue Finder and Convention Calendar – Tools to locate venues and plan events in Zurich.
- 5Sustainable Events & ESG Compliance – Emphasis on eco-friendly event planning and the Zurich Convention Bureau services.
Target Customer Industries
Client Results
- 1Easier planning and booking for leisure travel and business events in Zurich.
- 2Access to official passes, maps, and curated experiences in one ecosystem.
- 3Robust resources for travel trade, media, and partner organizations to collaborate and plan.
- 4Support for sustainable, compliant event planning through ESG-focused offerings.
Competitive Advantages
- 1Official, centralized source for Zurich travel information and resources.
- 2Integrated tools (city pass, app, venue finder, convention calendar) streamline planning.
- 3Sustainability positioning (ESG compliance and eco-friendly event options).
- 4Dedicated business/b2B offerings (Travel Trade, Incoming Operators, Zürich Card for Partners, Zurich Convention Bureau).
Key Benefits
Additional Product Information
Product Description
Destination marketing organization for Zurich offering official travel resources, city passes, a digital city guide app, and comprehensive business/event services.
Target Market
Tourists, business event planners, travel trade professionals, media, hotels and venues in Zurich, and partner organizations seeking tourism-related publicity and services.
Unique Value Proposition
An official, sustainability-minded destination hub that combines a city passport, digital city guide, and comprehensive B2B services to simplify travel planning and event execution in Zurich.
Technical Requirements
Not specified in the content.
Pricing Model
Not disclosed in the content.
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