AB InBev

Business Profile

Core Value Proposition

AB InBev provides beer and beverage brands as the world’s largest brewer.

Target Customer

Global beer consumers; retailers, bars, and distributors seeking to stock and promote AB InBev brands.

Key Differentiator

600+ years of heritage; 500+ iconic global and local brands; global scale with multi-region leadership; sustainability-focused initiatives (Climate Action, Water Stewardship, Smart Agriculture, Circular Packaging) and programs like 100+ Accelerator.

Implementation Timeline

Not specified in provided content.

Pain Points

1Need for a large, diverse brand portfolio to differentiate in competitive markets.
2Need for global distribution and scale to reach consumers worldwide.
3Need to address responsible drinking, health & safety, and sustainability expectations.

Key Features

1500+ iconic global and local brands
2Global reach across multiple regions (e.g., Africa, Asia Pacific, Europe, South America, North America, Middle America)
3Sustainability programs: Climate Action, Water Stewardship, Smart Agriculture, Circular Packaging, Smart Drinking, Road Safety
4100+ Accelerator program
5Marketing campaigns and partnerships (e.g., Budweiser China campaign; Netflix Global Brand Partnership)

Target Customer Industries

Decision Makers

1Chief Executive Officer
2Chief People Officer
3Chief Financial Officer
4Chief Legal Affairs Officer & Corporate Secretary
5Chief Communications Officer
6Chief Growth Officer
7Chief Marketing Officer
8Chief Supply Officer
9Chief Strategy and Technology Officer
10General Counsel
11Chief B2B Officer
12CEO Africa Zone
13CEO Asia Pacific Zone
14CEO Europe Zone
15CEO South America Zone
16CEO North America Zone
17CEO Middle America Zone

Client Results

1Not disclosed in provided content.

Competitive Advantages

1Leading global scale as the world’s largest brewer
2Long heritage spanning 600+ years
3Extensive brand portfolio with 500+ brands
4Commitment to sustainability and responsible drinking
5Capability to partner on campaigns and strategic initiatives globally

Key Benefits

1Extensive brand portfolio

2Global distribution and market reach

3Commitment to responsible drinking and sustainability

4Innovation programs and partnerships

Case Studies & Success Stories

Inside Budweiser China's 'Barely Noticeable Promotions' marketing campaign

Case #1

Marketing campaign featuring AB InBev brands in China.

AB InBev and Netflix announce Global Brand Partnership

Case #2

Partnership announcement between AB InBev and Netflix.

Additional Product Information

Product Description

AB InBev is the world’s largest brewer, with a heritage spanning more than 600 years and a portfolio of 500+ iconic global and local brands.

Target Market

Global beer consumers; retailers, bars, restaurants, and other distribution partners.

Unique Value Proposition

Scale, heritage, and a broad brand portfolio combined with sustainability initiatives and strategic partnerships.

Technical Requirements

Not specified

Pricing Model

Not specified

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