Acquia Digital Experience Platform (DXP)
Business Profile
Core Value Proposition
Acquia Digital Experience Platform provides an all-in-one cloud platform to build, deliver, and optimize digital experiences across content, community, and commerce.
Target Customer
Marketing and digital experience teams, IT/engineering teams, content managers, and developers in enterprises seeking to build and manage Drupal-powered websites and multi-channel experiences.
Key Differentiator
A unified DXP built on Drupal with AI-powered content management, fully managed hosting, and integrated assets (DAM), product data (PIM), customer data (CDP), and marketing activation tools.
Implementation Timeline
Not specified in the provided content.
Pain Points
- 1High costs and time required to update pages and launch new sites (80% cost savings on page updates and new builds).
- 2Accessibility and usability issues across websites (94% reduction in homepage accessibility issues).
- 3Converting visitors into customers across channels and optimizing campaigns (5x ROAS for paid search).
Key Features
- 1Drupal-based AI-powered CMS (Acquia Source) on Acquia Cloud Platform
- 2Acquia Cloud Platform – fully managed hosting for Drupal apps
- 3Acquia Site Factory – create, manage, and update all websites from one spot
- 4Acquia DAM – centralize and manage organization-wide digital assets
- 5Acquia PIM – centralize, optimize, and distribute e-commerce data
Target Customer Industries
Decision Makers
- 1Chief Marketing Officer
- 2VP of Marketing
- 3Head of Digital / Web
- 4Chief Information Officer / CTO
Client Results
- 12x faster site creation (Build Sites 2X Faster).
- 280% cost savings on page updates and new builds.
- 394% reduction in accessibility issues on the homepage.
- 45x increase in Return on Ad Spend (ROAS) for paid search ads.
Competitive Advantages
- 1All-in-one platform combining content, optimization, and activation for digital experiences.
- 2AI-powered Drupal CMS with fully managed cloud hosting and a broad ecosystem of integrated tools (DAM, PIM, CDP, Campaign Studio).
- 3Pre-built capabilities to accelerate site creation, optimize content, and drive conversions with measurable results.
Key Benefits
Additional Product Information
Product Description
A cloud-based, all-in-one digital experience platform built around Drupal to help organizations build, deliver, and optimize digital experiences across content, community, and commerce.
Target Market
Enterprises and mid-market organizations seeking a unified Drupal-powered digital experience platform across content, assets, and campaigns.
Unique Value Proposition
The only all-in-one, AI-powered Drupal-based DXP offering integrated cloud hosting, content management, asset and data management, and marketing activation tools to accelerate digital experiences.
Technical Requirements
Not specified in the provided content.
Pricing Model
Not specified in the provided content.
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