ActBlue
Business Profile
Core Value Proposition
ActBlue provides a comprehensive online fundraising platform for political campaigns, charities, and nonprofits.
Target Customer
Political campaigns, nonprofits, 501(c)(3) and 501(c)(4) organizations, and grassroots fundraising initiatives.
Key Differentiator
ActBlue offers a highly trusted and widely used platform with integrated tools for seamless donor management and mobile-optimized contribution forms.
Implementation Timeline
Customers can typically get set up and start fundraising within a day.
Pain Points
- 1Need for efficient and effective online fundraising
- 2Desire for a user-friendly platform with donor support
- 3Requirement for secure and fast donation processing
Key Features
- 1Customizable and mobile-optimized contribution forms
- 2Integrated donor management with ActBlue Express for easy donations
- 3A/B testing capabilities for optimizing fundraising efforts
- 4Data integrations with major CRMs for streamlined workflows
- 5Recurring contribution tools with Account Updater integration
Target Customer Industries
Decision Makers
- 1Campaign Manager
- 2Fundraising Director
- 3Nonprofit Executive Director
Client Results
- 1Increased fundraising efficiency
- 2Enhanced donor engagement
- 3Streamlined donation process
Competitive Advantages
- 1Over 28 million Americans have used ActBlue since 2004
- 2No contracts, only a 3.95% processing fee
- 3Dedicated account managers and customer support
Key Benefits
Additional Product Information
Product Description
ActBlue is an online fundraising platform designed to support political campaigns, nonprofits, and charities in building and managing effective fundraising programs.
Target Market
Political campaigns, nonprofit organizations, and grassroots fundraising groups.
Unique Value Proposition
ActBlue focuses on providing cutting-edge tools and support for effective online fundraising, with a strong emphasis on ease-of-use and donor satisfaction.
Technical Requirements
Integration capability with major CRMs; no specific technical requirements noted.
Pricing Model
A 3.95% processing fee on all transactions; no setup or maintenance fees.
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