ActBlue

Business Profile

Core Value Proposition

ActBlue provides a comprehensive online fundraising platform for political campaigns, charities, and nonprofits.

Target Customer

Political campaigns, nonprofits, 501(c)(3) and 501(c)(4) organizations, and grassroots fundraising initiatives.

Key Differentiator

ActBlue offers a highly trusted and widely used platform with integrated tools for seamless donor management and mobile-optimized contribution forms.

Implementation Timeline

Customers can typically get set up and start fundraising within a day.

Pain Points

1Need for efficient and effective online fundraising
2Desire for a user-friendly platform with donor support
3Requirement for secure and fast donation processing

Key Features

1Customizable and mobile-optimized contribution forms
2Integrated donor management with ActBlue Express for easy donations
3A/B testing capabilities for optimizing fundraising efforts
4Data integrations with major CRMs for streamlined workflows
5Recurring contribution tools with Account Updater integration

Target Customer Industries

Decision Makers

1Campaign Manager
2Fundraising Director
3Nonprofit Executive Director

Client Results

1Increased fundraising efficiency
2Enhanced donor engagement
3Streamlined donation process

Competitive Advantages

1Over 28 million Americans have used ActBlue since 2004
2No contracts, only a 3.95% processing fee
3Dedicated account managers and customer support

Key Benefits

1Fast setup and immediate fundraising capabilities

2Secure, mobile-optimized donation processing

3Comprehensive donor support and management features

Additional Product Information

Product Description

ActBlue is an online fundraising platform designed to support political campaigns, nonprofits, and charities in building and managing effective fundraising programs.

Target Market

Political campaigns, nonprofit organizations, and grassroots fundraising groups.

Unique Value Proposition

ActBlue focuses on providing cutting-edge tools and support for effective online fundraising, with a strong emphasis on ease-of-use and donor satisfaction.

Technical Requirements

Integration capability with major CRMs; no specific technical requirements noted.

Pricing Model

A 3.95% processing fee on all transactions; no setup or maintenance fees.

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