Australian Red Cross
Business Profile
Core Value Proposition
Australian Red Cross provides humanitarian support and disaster relief via a nationwide volunteer network, emergency response, community services, migration support, first aid training, and Lifeblood blood donation services.
Target Customer
General public in Australia needing emergency support or disaster relief; volunteers and donors; migrants and refugees seeking support; organizations seeking first aid training; schools and workplaces seeking safety training.
Key Differentiator
111 years of experience with a nationwide 16,000+ member volunteer network, operating locally and connecting globally, plus integrated offerings including Lifeblood blood services and migration support across multiple programs.
Implementation Timeline
Training courses can be completed in one day (Provide First Aid). Blended options combine self-paced online learning and in-person sessions. Many resources are available online immediately.
Pain Points
- 1Need for emergency preparedness, disaster response, and ongoing support during crises
- 2Support for vulnerable groups (homelessness, loneliness, migrants, refugees) and people at risk of being overlooked
- 3Access to first aid training, educational resources, and blood donation services
Key Features
- 1Emergency and disaster response and preparedness resources
- 2Community services for vulnerable populations
- 3Migration and asylum seeker support (MIGRANTS IN TRANSITION) and Work Right Hub
- 4First Aid and Mental Health training (RTO ID 3605) with online and classroom options
- 5Lifeblood blood donation services and related resources (blood services)
Target Customer Industries
Decision Makers
- 1Chief Executive Officer
- 2Head of Corporate Partnerships / Partnerships Manager
- 3Program Manager (Disaster Response / Migration)
- 4Volunteer Coordinator
- 5Donor Relations Manager / Fundraising Manager
Client Results
- 118,355 members and volunteers acted for humanity
- 278,401 hours of volunteers connecting with older and vulnerable people
- 3213,000 people received support before, during and after disasters
- 423,600+ people from 129 countries received migration support in Australia
- 516,810 people accessed the Work Right Hub
Competitive Advantages
- 1Longstanding brand with 111 years of experience and broad trust
- 2Nationwide network of 16,000+ members and volunteers
- 3Comprehensive suite of services (emergency relief, community services, migration support, first aid training, Lifeblood)
- 4Registered First Aid training provider (RTO ID 3605) with online and in-person course options
- 5Lifeblood blood donation program integrated with Red Cross services
Key Benefits
Additional Product Information
Product Description
A national humanitarian organization delivering disaster relief, community services, migration support, first aid training, and Lifeblood blood donation programs across Australia.
Target Market
Individuals and communities in Australia, including disaster-affected people, older and vulnerable populations, refugees and migrants, volunteers, and donors; organizations seeking training and support services.
Unique Value Proposition
A trusted, long-standing humanitarian network with a broad suite of services and a global connection, offering emergency relief, migration support, first aid training, and Lifeblood services under one umbrella.
Technical Requirements
Online learning and in-person training options; First Aid app; self-paced online components; courses require internet access for online modules; RTO ID 3605 for course accreditation.
Pricing Model
{"Provide First Aid HLTAID011: From $195.00","CPR HLTAID009: From $85.00","First Aid in Education/Care Blended HLTAID012: From $210.00"}
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