Australian Red Cross

Business Profile

Core Value Proposition

Australian Red Cross provides humanitarian support and disaster relief via a nationwide volunteer network, emergency response, community services, migration support, first aid training, and Lifeblood blood donation services.

Target Customer

General public in Australia needing emergency support or disaster relief; volunteers and donors; migrants and refugees seeking support; organizations seeking first aid training; schools and workplaces seeking safety training.

Key Differentiator

111 years of experience with a nationwide 16,000+ member volunteer network, operating locally and connecting globally, plus integrated offerings including Lifeblood blood services and migration support across multiple programs.

Implementation Timeline

Training courses can be completed in one day (Provide First Aid). Blended options combine self-paced online learning and in-person sessions. Many resources are available online immediately.

Pain Points

1Need for emergency preparedness, disaster response, and ongoing support during crises
2Support for vulnerable groups (homelessness, loneliness, migrants, refugees) and people at risk of being overlooked
3Access to first aid training, educational resources, and blood donation services

Key Features

1Emergency and disaster response and preparedness resources
2Community services for vulnerable populations
3Migration and asylum seeker support (MIGRANTS IN TRANSITION) and Work Right Hub
4First Aid and Mental Health training (RTO ID 3605) with online and classroom options
5Lifeblood blood donation services and related resources (blood services)

Target Customer Industries

Decision Makers

1Chief Executive Officer
2Head of Corporate Partnerships / Partnerships Manager
3Program Manager (Disaster Response / Migration)
4Volunteer Coordinator
5Donor Relations Manager / Fundraising Manager

Client Results

118,355 members and volunteers acted for humanity
278,401 hours of volunteers connecting with older and vulnerable people
3213,000 people received support before, during and after disasters
423,600+ people from 129 countries received migration support in Australia
516,810 people accessed the Work Right Hub

Competitive Advantages

1Longstanding brand with 111 years of experience and broad trust
2Nationwide network of 16,000+ members and volunteers
3Comprehensive suite of services (emergency relief, community services, migration support, first aid training, Lifeblood)
4Registered First Aid training provider (RTO ID 3605) with online and in-person course options
5Lifeblood blood donation program integrated with Red Cross services

Key Benefits

1Immediate disaster relief and emergency preparedness support

2Ongoing assistance for vulnerable populations

3Access to first aid training and certifications

4Blood donation services via Lifeblood

5Opportunities to volunteer, donate, and participate in community actions

Additional Product Information

Product Description

A national humanitarian organization delivering disaster relief, community services, migration support, first aid training, and Lifeblood blood donation programs across Australia.

Target Market

Individuals and communities in Australia, including disaster-affected people, older and vulnerable populations, refugees and migrants, volunteers, and donors; organizations seeking training and support services.

Unique Value Proposition

A trusted, long-standing humanitarian network with a broad suite of services and a global connection, offering emergency relief, migration support, first aid training, and Lifeblood services under one umbrella.

Technical Requirements

Online learning and in-person training options; First Aid app; self-paced online components; courses require internet access for online modules; RTO ID 3605 for course accreditation.

Pricing Model

{"Provide First Aid HLTAID011: From $195.00","CPR HLTAID009: From $85.00","First Aid in Education/Care Blended HLTAID012: From $210.00"}

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