Branch
Business Profile
Core Value Proposition
Branch provides omni-channel linking and measurement solutions for flawless user journeys and comprehensive campaign insights.
Target Customer
Marketing and growth teams for mobile apps, enterprise brands, product teams seeking attribution, deep linking, and omni-channel measurement across paid, owned, and earned channels.
Key Differentiator
Omni-channel attribution across paid, owned, and earned channels with branded short links and QR codes, deduplicated attribution, and privacy-conscious data feeds; positioned as a Growth Platform for mobile growth.
Implementation Timeline
Not specified in provided content
Pain Points
- 1Deduplicated attribution across multiple marketing channels is challenging
- 2Delivering seamless user experiences across campaigns and platforms requires deep linking
- 3Maintaining privacy/compliance while measuring performance across channels
Key Features
- 1Mobile attribution platform with deduplicated attribution
- 2Deep linking to deliver seamless user experiences
- 3Branded short links and QR codes for campaign action
- 4Advanced data feeds and compliance options
- 5Programmatic media discovery and measurement
Target Customer Industries
Decision Makers
- 1Vice President, Global Product Management
- 2Senior Director, Growth Marketing
- 3Digital Marketing Manager
- 4SVP Product and Engineering
Client Results
- 182% reduction in fraudulent installs
- 2180% revenue growth
- 385% increase in app installs
- 4650% app revenue growth
- 526% increase in YoY retention
- 63x higher app engagement
Competitive Advantages
- 1End-to-end attribution across channels with minimal developer burden
- 2Branded links and QR codes that drive conversions
- 3Privacy-focused data and compliance features for regulated industries
- 4Strong enterprise adoption and demonstrated customer results
Key Benefits
Case Studies & Success Stories
Flipkart drove 50x ROAS and $10M GMV with Discovery Ads
Flipkart used Branch Discovery Ads to boost ROAS and drive high-intent traffic directly into their app.
Funstage and Platogo Use 1M+ Deep Links a Month To Drive Unmatched Player Loyalty
Deep linking enabled ongoing engagement and loyalty for gaming platforms.
Max Fashion Drives Double-Digit Growth With QR Code Campaigns
QR code campaigns boosted app installs by 92% and increased orders by 85%.
Tunaiku Grew App Downloads by 23% With Branch Attribution
Branch attribution helped grow downloads and reduce costs while fighting fraud.
OSN+ Optimized User Journeys With Auto-Login
OSN+ drove 57% of new subscriptions and 22% of new users from owned channels.
END.'s Web-to-App Strategy Transforms Traffic Into 44% Revenue Growth
Smart banners turned web traffic into app installs and a 44% QoQ revenue boost.
Anghami Drove 218% User Acquisition Growth Through Owned Channels
Brand deep linking and owned-channel optimization boosted user acquisition and subscriptions.
Aha Cut Fraudulent Installs by 82% and Increased Organic Subscriptions by 17%
Fraud reduction and improved organic subscriptions via Branch solutions.
Additional Product Information
Product Description
Branch delivers omni-channel linking and measurement solutions for flawless user journeys and comprehensive campaign insights.
Target Market
Mobile apps and brands seeking attribution, deep linking, and omni-channel campaign measurement across paid, owned, and earned channels.
Unique Value Proposition
Omni-channel linking and measurement with branded short links/QR codes, deduplicated attribution, and privacy-conscious data feeds, enabling growth across campaigns and channels.
Technical Requirements
Not specified in provided content
Pricing Model
Not specified in provided content
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