Current
Business Profile
Core Value Proposition
Current provides editorially independent, nonprofit news and analysis about the public media ecosystem, delivering timely coverage across programs/content, development, policy, and leadership changes.
Target Customer
Public media professionals, including station executives and managers, program directors, development/fundraising staff, journalists, and policy stakeholders.
Key Differentiator
A nonprofit, editorially independent platform focused specifically on the public media sector, with category-differentiated coverage (Programs/Content, People, Development, System/Policy, Tech, Jobs) and data-driven fundraising insights (CDP Index).
Implementation Timeline
Content is published on an ongoing basis with multiple articles in October 2025 and across recent months; fundraising campaigns and multi-year funding initiatives span months to years (e.g., GBH campaign over three years, CPB funding over five years).
Pain Points
- 1Funding and policy instability affecting public media (e.g., CPB funding decisions, state funding, and emergency funds).
- 2Frequent leadership changes and staff moves across public media organizations requiring timely, reliable updates.
- 3Need for industry-specific analysis, best practices, and measurable fundraising insights to navigate funding shortfalls and audience growth.
Key Features
- 1News and analysis across category areas (Programs/Content, People, Development, System/Policy, Tech, Jobs, Sponsored Posts, Webinars).
- 2“People” updates and leadership/staff movement reporting (comings and goings).
- 3Development-focused content including donor trends and fundraising campaigns (e.g., CDP Index and donor growth reporting).
- 4Case studies and practical examples of fundraising, programming, and audience growth (industry-specific coverage).
- 5Archive/category-driven content organization enabling targeted research and monitoring of pubmedia developments.
Target Customer Industries
Decision Makers
- 1Chair of PBS board of directors
- 2General Manager (GM) of WXXI Public Radio
- 3Editor-in-Chief of Chicago Public Media
- 4COO of Austin PBS
- 5Arkansas PBS CEO
- 6Executive Director (PMCC)
- 7Chief of Staff
Client Results
- 1CPB granted a nonprofit $57.9 million over five years for public radio distribution.
- 2GBH launches a $225 million fundraising campaign to be raised over the next three years.
- 3New Mexico governor approves emergency funds totaling $6 million for public media.
- 4CDP Index reports show significant donor growth; e.g., 162.6% increase in one index period and donor gains described as ‘jaw-dropping’ in coverage.
- 5Public media organizations conducted fundraising efforts and partnerships in response to federal funding cuts.
Competitive Advantages
- 1Editorial independence and nonprofit status ensuring unbiased industry coverage.
- 2Niche focus on pubmedia with a curated taxonomy (Programs/Content, Development, System/Policy, etc.).
- 3Data-powered fundraising context via CDP Index, plus real-world case studies and leadership moves.
- 4Accessible industry intelligence for decision-makers in public media.
Key Benefits
Case Studies & Success Stories
Playbook for growth: Treat radio like a vibrant platform and your audience will flourish
KQED Radio’s ratings surge credited to a strategic focus on airtime and audience needs.
GBH launches $225M fundraising campaign in the wake of federal funding cuts
GBH aims to raise $225M over three years to address funding gaps.
New nonprofit receives funding for public radio distribution
CPB grants the nonprofit $57.9 million over five years to support distribution efforts.
New Mexico governor approves emergency funds for public media
State provides $6 million in additional funding to help offset federal funding losses.
Additional Product Information
Product Description
Current is an editorially independent, nonprofit news platform focused on the public media ecosystem, providing coverage of programs/content, development, policy, leadership changes, and industry trends.
Target Market
Public media stations and networks, nonprofit funders, policymakers, and industry professionals seeking pubmedia intelligence and case studies.
Unique Value Proposition
A specialized, nonprofit-backed publication delivering timely pubmedia news, leadership updates, fundraising insights (CDP Index), and practical case studies tailored to the needs of public broadcasters and related organizations.
Technical Requirements
Not specified in content; operates as an online publication accessed via current.org.
Pricing Model
Funded by subscriptions, donations, advertising, and a grant from the Wyncote Foundation.
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