Moosend
Business Profile
Core Value Proposition
Moosend provides an email marketing and automation platform that helps businesses run campaigns, automate marketing tasks, and optimize engagement with AI-assisted content, landing pages, forms, and analytics.
Target Customer
Marketing teams and email marketers in small to large businesses seeking to grow subscribers, automate campaigns, and optimize email performance.
Key Differentiator
Offers AI features (Moosend AI, product recommendations, audience discovery), 80+ integrations, and enterprise options (dedicated IP, SSO/SAML) at a competitive price point.
Implementation Timeline
30-day free trial to try core features; enterprise plan with tailored implementation options
Pain Points
- 1Manual, tedious email campaigns and repetitive tasks
- 2Difficulty personalizing communications at scale
- 3Fragmented marketing tools requiring multiple platforms
Key Features
- 1Email marketing with A/B testing and deliverability analytics
- 2Marketing automation with multi-step workflows
- 3Landing pages and subscription forms
- 4Audience management with segmentation and custom fields
- 5AI features including content generation, product recommendations, and audience discovery
- 6Transactional emails and APIs for integrations
Target Customer Industries
Decision Makers
- 1Email Marketing Associate
- 2General Manager
- 3Membership Officer
- 4Chief Integration Officer
- 5UK Digital Marketing Manager
Client Results
- 1240% increase in open rates (enterprise claim)
- 25% increase in sales (enterprise claim)
Competitive Advantages
- 1Competitive feature set at affordable price (as claimed by Vogue)
- 2Cost-efficient platform with strong value
- 3User-friendly interface with responsive support
- 4Strong customer support including live chat and account management
Key Benefits
Case Studies & Success Stories
Vogue
Vogue's Email Marketing Associate praised Moosend for its feature set and price over alternatives after evaluating Mailchimp.
DOMINO’S
General Manager praised Moosend as a seamless, cost-effective tool that delivers value to customers.
WWF
Membership Officer stated Moosend is user-friendly and cost-efficient, simplifying campaign management.
MullenLowe Group
Chief Integration Officer highlighted that Moosend’s tools and automations helped deliver outstanding results for clients.
CareerBuilder
UK digital marketing manager described Moosend as having potential and praised its user experience.
Additional Product Information
Product Description
Moosend is an email marketing and automation platform offering email campaigns, marketing automation, landing pages, subscription forms, audience management, AI features, transactional emails, and integrations.
Target Market
Businesses of all sizes needing email marketing, automation, lead capture, and customer journey orchestration.
Unique Value Proposition
A comprehensive, affordable email marketing and automation platform with AI-powered content and recommendations, enterprise features, and extensive integrations.
Technical Requirements
API access, SMTP server, 80+ integrations; optional Dedicated IPs and SSO/SAML for enterprise
Pricing Model
30-day free trial; monthly, biannual, and annual plans with discounts; Pro and Enterprise tiers; Moosend+ options
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