New York Giants Digital Fan Experience (Giants.com)
Business Profile
Core Value Proposition
New York Giants Digital Fan Experience (Giants.com) provides fans with access to news, video, photos, tickets, rosters, stats, schedule, and gameday information in one official platform.
Target Customer
Giants fans and followers, season-ticket holders, potential ticket buyers, sponsors/partners, media partners, and app users.
Key Differentiator
Multichannel, official Giants content hub offering multilingual reach (Los Gigantes, Los Gigantes Deutschland), dedicated training center partnership pages, and integrated apps (Giants App, Giants TV App).
Implementation Timeline
Not specified
Pain Points
- 1Need a single source for up-to-date Giants news, game information, and multimedia content.
- 2Need easy access to tickets and schedule for gameday planning.
- 3Need engaging content across video, photos, and social feeds, including international and Spanish-language content.
Key Features
- 1News, video, photos, podcasts, and transcripts sections.
- 2Gameday information including roster, schedule, tickets, and ticket information.
- 3Mobile apps and partner content (Giants App, Giants TV App, Los Gigantes).
- 4Community and charitable initiatives (The Giants Foundation) and partnerships (Quest Diagnostics, FedEx/Feeding America).
- 5Seasonal/recap coverage, player features, and video series such as 'Sights & Sounds' and 'Baldy's Breakdowns'.
Target Customer Industries
Decision Makers
- 1Managing Editor, Giants.com
- 2President & CEO
Client Results
- 1Not specified in content
Competitive Advantages
- 1Official, centralized source of Giants content with integrated multimedia and gameday information.
- 2Multilingual and international fan reach (Los Gigantes; Deutschland).
- 3Accessible via apps (Giants App, Giants TV App) and social channels; partnerships with major brands (FedEx, Quest Diagnostics).
Key Benefits
Case Studies & Success Stories
Giants Foundation 5K & Kids Run
Community outreach event demonstrating the Giants' philanthropic and community engagement.
FedEx Air & Ground Player of the Week partnership
Cam Skattebo nomination linked to Feeding America donation via FedEx; showcases CSR and brand-aligned fan engagement.
Additional Product Information
Product Description
Official Giants digital hub delivering news, videos, photos, rosters, stats, schedule, gameday information, and access to tickets and community initiatives; includes mobile apps and multilingual content.
Target Market
Giants fans worldwide, including international and Spanish-language audiences; ticket buyers; sponsors; and media partners.
Unique Value Proposition
The official, multimedia-centric Giants fan experience that aggregates news, live game coverage, multimedia content, event access, and community engagement through integrated apps and international reach.
Technical Requirements
Browser requirement note: The Giants site advises updating to supported browsers (Chrome, Edge, Firefox, Safari); mobile apps available (Giants App, Giants TV App).
Pricing Model
Not specified
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