Stichting Reclame Code (SRC)
Business Profile
Core Value Proposition
Stichting Reclame Code provides self-regulation and enforcement for Dutch advertising, including handling complaints, publishing rulings, offering training and advisory services, and operating the Influencer Monitor.
Target Customer
Advertisers, media/broadcast platforms and publishers, creative agencies, influencers/content creators, consumer and societal organizations involved in advertising
Key Differentiator
Broad, industry-spanning self-regulatory system with RCC and CvB enforcement, international collaboration (EASA, ICAS via ICC Netherlands), and a dedicated Influencer Monitor for transparent influencer marketing
Implementation Timeline
Not specified in content
Pain Points
- 1Need for trusted, credible advertising in the Dutch market
- 2Ensuring advertising complies with the Dutch Advertising Code (NRC) and RCC rulings
- 3Transparency and accountability in influencer marketing
Key Features
- 1Management and updating of the Nederlandse Reclame Code (NRC)
- 2Complaint handling and assessment by the Reclame Code Commissie (RCC) and College of Appeal (CvB)
- 3Training, advisory services and practical tools (e.g., Influencer Monitor)
- 4Compliance monitoring and proactive enforcement
- 5Rules and registration for video uploaders (Mediawet uploader) and influencer-related guidance
Target Customer Industries
Decision Makers
- 1Not explicitly stated in content; best-guess roles include Marketing/Brand Managers, Compliance Officers, Legal Counsel, Procurement Managers
Client Results
- 1Increased perceived reliability and credibility of advertising
- 2Structured process for handling and ruling on complaints
- 3Access to training, advisory services, and tools like the Influencer Monitor
- 4Ongoing compliance monitoring and proactive adherence to rules
Competitive Advantages
- 1Self-regulation helps maintain advertising freedom while preventing legal violations
- 2Inclusive governance with involvement from advertisers, media, creation/agency, and consumer/society groups
- 3Access to educational resources, copy advice, and reduced costs for dispute procedures
- 4Proactive compliance and monitoring to improve industry practices
- 5International alignment through EASA and ICAS collaborations
Key Benefits
Additional Product Information
Product Description
Dutch self-regulatory body for advertising that applies the Nederlandse Reclame Code, handles complaints, issues rulings, provides training and advisory services, and operates the Influencer Monitor.
Target Market
Advertisers and their representative bodies, media and platforms, creative agencies, influencers/content creators, and consumer/maatschappij stakeholders in the Dutch advertising ecosystem
Unique Value Proposition
A comprehensive self-regulatory framework supported by formal enforcement (RCC/CvB), practical services (training, advisories, copy access), and dedicated influencer monitoring, backed by broad industry representation and international collaboration
Technical Requirements
Not specified
Pricing Model
SRC-bijdrage: 0.025% of gross media spend per advertiser per year, minimum €250 per €1 million of gross media spend; invoiced in the first half of the year (April/May) based on Nielsen-reported gross media spend
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