The Decision Lab - Behavioral Science Consulting
Business Profile
Core Value Proposition
The Decision Lab provides Behavioral Science Consulting and Behavioral Product Design that applies decision science & AI to solve problems in the public and private sectors.
Target Customer
Large organizations and government/public sector entities seeking to improve decision quality, customer behavior, operational performance, and policy outcomes through evidence-based behavioral design and AI.
Key Differentiator
Combines rigorous behavioral science with machine learning/AI for hyper-personalization and scalable behavior-change interventions across diverse industries; active thought leadership and published case studies.
Implementation Timeline
Not specified in the content
Pain Points
- 1Influencing and understanding consumer decision making to design better products and experiences
- 2Solving complex strategic, operational, and policy challenges with data-driven, evidence-based approaches
- 3Improving education, health, financial wellbeing, and public policy outcomes through scalable behavioral design
Key Features
- 1Data & Analytics with machine learning/AI to deliver hyper-personalization
- 2Behavioral Product Design for next-generation digital products
- 3Strategy & Corporate Finance using evidence-based problem solving
- 4Operations and People & Organization improvement through behavioral design
- 5Industry-spanning case studies and thought leadership
Target Customer Industries
Decision Makers
- 1Managing Director
Client Results
- 1Shifts in consumer behavior (e.g., nudging away from disposable cups; improved nutrition in partnership with restaurant chains)
- 2Improved educational outcomes via evidence-based curriculum or interventions
- 3Increased financial wellbeing and reduced financial anxiety for consumers
- 4Protection against fraud and improved investor governance
- 5Enhanced safety communications and policy impact through human-centered design
- 6Adoption of high-quality curricula and improved program outcomes
Competitive Advantages
- 1Evidence-based, data-driven decision making across public and private sectors
- 2AI/ML augmentation enabling personalized behavioral interventions
- 3Comprehensive case studies across diverse industries and geographies
- 4Focus on both product design and operational/strategic outcomes
- 5Strong emphasis on public policy and social impact outcomes
Key Benefits
Case Studies & Success Stories
PocketWell
Applying cutting-edge behavioural product design to create a wellness app for millions of Canadians.
EdReports
Unlocking educational outcomes with behavioral insights.
World Bank (II)
Conducting an on-the-ground behavioral diagnostic to increase clean cookstove adoption.
Ontario Securities Commission
Protecting Canadian investors from fraud.
Major Ride-Sharing Company
Using human-centered design to create an international safety communications guide for ride-share drivers.
CalCurriculum
Giving California school districts the tools to transform their students’ learning.
Canadian Cancer Society
Personalizing messaging services to support smoking cessation.
Wellness Together Canada
Building a national mental health platform through user research and behavioral design.
PocketWell
Applying cutting-edge behavioural product design to create a wellness app for millions of Canadians.
Additional Product Information
Product Description
A behavioral science consulting firm applying decision science and AI to solve pressing problems in the public and private sectors.
Target Market
Large enterprises, government agencies, educational institutions, healthcare organizations, financial services firms, and consumer brands seeking to improve decision-making, outcomes, and user experiences through behavioral design.
Unique Value Proposition
Evidence-based behavioral science combined with AI-enabled insights and practical, human-centered product design across multiple industries, supported by a portfolio of high-impact case studies.
Technical Requirements
Not specified in the content
Pricing Model
Not disclosed in the content
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