The Virginian-Pilot

Business Profile

Core Value Proposition

The Virginian-Pilot provides Virginia news, sports, weather, business and Things to Do, with an online edition (e-Pilot) and archives dating back to 1865.

Target Customer

Virginia residents seeking local news and community content, as well as advertisers and subscribers looking for local coverage and opportunities to reach a regional audience.

Key Differentiator

Virginia’s largest daily newspaper with a long-running archive dating back to 1865 and an integrated digital edition (e-Pilot).

Implementation Timeline

Not specified; implies immediate access upon subscription and ongoing digital access via e-Pilot

Pain Points

1Need for reliable, comprehensive local news coverage across multiple sections (News, Local News, Business, Sports, Events).
2Access to historical articles and a searchable archive.
3Convenient digital access via an online site and the e-Pilot edition for remote readers and subscribers.

Key Features

1Local and regional news coverage (News, Local News, Politics, Education, Health, Environment).
2Sports coverage including teams like 757Teamz and local high school coverage.
3Business and economy coverage with industry–specific reporting.
4e-Pilot digital edition for online reading.
5Photo galleries, obituaries, classifieds and local notices.
6Archives back to 1865 for historical research and reference.

Target Customer Industries

Decision Makers

1Advertising Manager
2Marketing Director
3Local Business Owner
4Subscriptions Manager
5Digital/Online Editor

Client Results

1Not specified in the content

Competitive Advantages

1Largest daily newspaper in Virginia
2Archives dating back to 1865
3Integrated digital edition (e-Pilot) and newsletters
4Extensive local coverage across multiple sections (News, Local News, Sports, Business, Events)

Key Benefits

1Comprehensive local coverage across News, Local News, Sports, Business, and Events

2Historical archive dating back to 1865

3Digital access through e-Pilot and newsletters

4Opportunities for advertisers to reach a regional audience

Additional Product Information

Product Description

Virginia’s largest daily newspaper providing local news, sports, weather, business and events content, with an online edition (e-Pilot) and access to a historical archive.

Target Market

Virginia residents, local businesses, advertisers, and subscribers seeking local news and community content

Unique Value Proposition

Largest Virginia daily with long-running 1865 archive and digital access via e-Pilot

Technical Requirements

Website access and digital edition (e-Pilot); cookie/consent infrastructure indicated by a cookies cleanup page

Pricing Model

Not stated

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