Vidyard
Business Profile
Core Value Proposition
Vidyard provides an AI-powered video selling platform that helps virtual sales and marketing teams engage customers, accelerate pipeline, and close deals through personalized video messages, hosting, and AI-enabled video creation.
Target Customer
Sales and marketing teams across startups, mid-market, and enterprise (as indicated by company size options and industry targets).
Key Differentiator
Combines AI-driven Video Agent and AI Avatars for personalized videos at scale, integrated with major GTM tools (HubSpot, Gong, Marketo, Salesforce) and analytics-driven workflows that trigger actions in-video and in CRM.
Implementation Timeline
Not specified in the content
Pain Points
- 1Low engagement/replies in outreach and promotional videos
- 2Difficulty personalizing outreach at scale while maintaining consistency and compliance
- 3Need to accelerate sales cycles and convert more pipeline into closed deals
Key Features
- 1Vidyard Video Messages: record and send personalized videos to reach more customers
- 2Vidyard Hosting: central hub to upload, publish, and organize business videos with engagement analytics
- 3Video Agent: AI-powered automation to send personalized videos at scale
- 4AI Avatars: generate personalized AI videos
- 5Integrations: Gong, HubSpot, Marketo, Salesforce (and others via integrations)
Target Customer Industries
Decision Makers
- 1VP of Sales
- 2Account Executive
- 3VP of Business Development
Client Results
- 15x more replies
- 24x more meetings booked
- 325% more closed business
- 48x improvement in click-through rates and 4x improvement in reply rates
Competitive Advantages
- 1AI-powered personalized video messages delivered at scale
- 2CRM data enrichment and engagement analytics to measure revenue impact
- 3Video engagement analytics used as triggers for Video Agent
- 4Ability to send videos directly from LinkedIn, Salesloft, Outreach, and more
- 5Centralized hosting and management of video content with real-time insights
Key Benefits
Case Studies & Success Stories
Personalized Vidyard video messages drove an 8x improvement in click-through rates and a 4x improvement in reply rates.
Case study highlighting significant improvements in engagement and response rates from personalized Vidyard video messages.
Additional Product Information
Product Description
Vidyard is an online video platform for business that enables recording video messages, centralized video hosting, and AI-powered personalized videos to drive leads, accelerate pipelines, and delight customers.
Target Market
Businesses of all sizes (startups, mid-market, enterprise) in Financial Services, SaaS, and Consumer Sales, among others.
Unique Value Proposition
How sellers win more with Vidyard: AI-powered personalized video messages created and delivered at scale to break through the noise, engage buyers, and close deals faster.
Technical Requirements
Integrations with Gong, HubSpot, Marketo, Salesforce; ability to send videos from LinkedIn, Salesloft, Outreach; Chrome extension available (Add to Chrome).
Pricing Model
Not disclosed in the content
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