World Rugby (official site and governing body platform for Rugby Union)

Business Profile

Core Value Proposition

World Rugby provides governance and a comprehensive information platform for Rugby Union, including news, tournaments, fixtures, results, world rankings, statistics, video, the Laws of the game, governance and contacts.

Target Customer

{"Rugby fans","Players","Coaches","Match officials","National unions and regions","Member services and governance bodies","Broadcasters and sponsors"}

Key Differentiator

Official governing body site with centralized access to governance, laws, rankings, event information, development resources, and a global partner network.

Implementation Timeline

Not specified in content; references to 2025 and 2027 events are present.

Pain Points

1Need for authoritative, up-to-date information on tournaments, rankings and laws of the game
2Access to training, education, and qualification resources for players, coaches and officials
3Centralized calendar, fixtures, results and governance information for unions, fans, and media

Key Features

1News, World Rugby rankings, fixtures & results, and tournaments
2Laws of the game, definitions, variations, and law clarifications
3Training and Education (online learning modules, face-to-face learning, coaching and match official qualifications, medical education)
4Game development resources, Get Into Rugby, and Global Partners
5Player welfare resources, women's rugby, and related webinars/research

Target Customer Industries

Decision Makers

1Chief Executive Officer
2Coach

Client Results

1TF1 Group extended its partnership with World Rugby for the Men's Rugby World Cup 2027 in Australia, securing exclusive French broadcast rights
2Chile qualified as the 23rd team for the Men's Rugby World Cup 2027 in Australia
3World Rugby World Cup 2025 and related events are referenced as record-setting with ongoing growth plans toward 2029

Competitive Advantages

1Official, authoritative governance and information source for rugby union
2Centralized access to laws, rankings, schedules, and development resources
3Strong global partnership network (e.g., with TF1 Group for broadcasting, and other sponsors)
4Dedicated focus on training, education, and player welfare alongside event coverage

Key Benefits

1Authoritative governance and rules for rugby union

2Centralized access to tournaments, rankings, fixtures, and education resources

3Support for player welfare, coaching, and officiating development

4Global partnerships and broadcasting opportunities

Case Studies & Success Stories

TF1 Group partnership extension for Men’s Rugby World Cup 2027

Case #1

World Rugby and TF1 Group extended their long-standing partnership, with TF1 securing exclusive French broadcast rights for the 2027 event in Australia.

Chile qualification for Men's Rugby World Cup 2027

Case #2

Chile became the 23rd team to qualify for the Men's Rugby World Cup 2027 in Australia.

Women's Rugby World Cup 2025 – records and growth plans

Case #3

World Rugby notes that the Women's Rugby World Cup 2025 broke records and outlines growth plans toward Australia 2029.

Additional Product Information

Product Description

Official site of World Rugby, the governing body of Rugby Union, providing governance, news, tournaments, rankings, laws, and development resources globally.

Target Market

Member unions and regions, players, coaches, officials, fans, broadcasters, and sponsors worldwide

Unique Value Proposition

Official, globally managed governance and information platform for rugby union with authoritative laws, rankings, and development resources plus a global partner network.