Good On You Brand Ratings

Business Profile

Core Value Proposition

Good On You provides brand ratings for fashion and beauty to help consumers, retailers, and platforms understand how brands address people, the planet, and animals.

Target Customer

Consumers; Retailers; Tech platforms; Brands seeking to improve or communicate sustainability ratings

Key Differentiator

Comprehensive, transparent methodology rating brands on three areas (people, planet, animals) using publicly reported information and independent analysts; up to 1,000 data points across 100+ indicators; ratings are used by millions and by major retailers and tech platforms; clear branding such as the 'Rated Good On You' stamp; partnerships and a membership network for rated brands

Implementation Timeline

Not explicitly stated in the content; ratings and guidance are publicly accessible and can be used immediately via app and brand directory

Pain Points

1Consumers struggle to determine true sustainability of brands amid greenwashing
2Difficulty comparing sustainability across many fashion and beauty brands
3Businesses need reliable, transparent data to improve and communicate their sustainability efforts

Key Features

1Brand ratings for fashion and beauty across three areas: people, planet, animals
2Transparent data sources and methodology described in rating guide
3Publicly available information synthesized into consumer-friendly scores
4Membership/network for brands rated 'Good' or 'Great' to promote ratings and offer exclusive opportunities
5Brand Directory and integration with partners to power better shopping choices

Target Customer Industries

Decision Makers

1Chief Sustainability Officer
2VP of Sustainability
3Director of Brand Partnerships
4Head of Merchandising
5Chief Marketing Officer

Client Results

1Enhanced ability for consumers to compare brands on sustainability and ethics
2Increased transparency and accountability across brand supply chains
3Support for retailers and platforms to power better, more conscious shopping experiences
4Opportunities for brands to promote higher ratings and engage with conscious consumers

Competitive Advantages

1Transparent, publicly sourced data and robust methodology
2Comprehensive evaluation across people, planet, and animals
3Large, multi-source data approach (up to 1,000 data points across 100+ indicators)
4Adoption by millions of shoppers and by major retailers and tech platforms
5Independent analysts and collaboration with industry experts
6Clear consumer-facing branding and a pathway for brands to engage through membership

Key Benefits

1Easier, clearer understanding of brand sustainability

2Ability to compare brands and see where they stand on key issues

3Reduction of greenwashing through transparent methodologies

4Support for brands to improve practices and communicate impact

5Opportunities for partners and retailers to curate more conscious assortments

Additional Product Information

Product Description

A sustainability ratings platform for fashion and beauty brands that assesses brands on people, the planet, and animals using publicly reported data and independent analysis to help consumers, retailers, and platforms make better shopping choices.

Target Market

Consumers seeking to shop more sustainably; Retailers and tech platforms aggregating or displaying brand sustainability data; Brands aiming to understand and improve their Good On You rating

Unique Value Proposition

Independent, transparent ratings of fashion and beauty brands across people, planet, and animals, grounded in public data and expert analysis, used by consumers and large platforms to drive better shopping decisions

Technical Requirements

App available (downloadable); content mentions a brand directory and partnerships, but no stated technical integration requirements

Pricing Model

Pricing or fee details not disclosed in the provided content

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